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Method and system for performing online advertisement monitoring

A technology for advertising and users, applied in advertising, marketing, data processing applications, etc.

Inactive Publication Date: 2017-05-24
グプタシッダーント
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In the slideshow mode, each slide is presented for a fixed interval, after which the next slide is presented, and once each slide has been presented, the sequence is repeated, thus resulting in an iterative

Method used

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  • Method and system for performing online advertisement monitoring
  • Method and system for performing online advertisement monitoring
  • Method and system for performing online advertisement monitoring

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Embodiment Construction

[0019] Referring now to the drawings, there is shown an illustrative embodiment of online advertising monitoring performed in accordance with the present invention. It should be understood that the present invention is susceptible to various modifications and alternative forms, specific embodiments of which have been shown by way of example in the accompanying drawings and will be described in detail below.

[0020] figure 1 A communication system (100) according to an embodiment of the invention is shown. Such as figure 1 As shown, the communication system (100) includes at least one client device (101), at least one web server or server device (102), at least one third party server or server device (103) and a network (104). At least one client device (101) communicates with at least one web server (102) or at least one third-party server (103) over a network (104).

[0021] The network (104) is a communication channel that can include the Internet, an intranet, a wired n...

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PUM

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Abstract

The present invention generally relates to the field of online advertising. More specifically, the present invention provides a method and system for monitoring and collecting user responses to advertisements when multiple advertisements are aggregated as slides in a single banner space rendered on user's display device. The method and system according to the present invention determines a valid impression score (VIS) by analyzing user active time on webpage, which further enables the advertisers to monitor whether the advertisements are viewed by the users or not. Also, the determined VIS enables removal / insertion / repositioning of one or multiple advertisements / slides in a banner advertisement. Generating accurate insights and results of effectiveness of advertisement for advertiser.

Description

technical field [0001] The present invention generally relates to the field of online advertising. More specifically, the present invention relates to a method and system for monitoring and collecting user responses to a plurality of advertisements placed in a slideshow banner as a slideshow displayed online. Background technique [0002] Online advertising, also known as Internet advertising, uses the Internet to deliver advertisements to consumers. Banner ads are a popular form of display advertising. Banner ads may include images, text, multimedia or any other content used for advertising purposes. To access a web page on the Web, a user enters the URL of the desired web page into a browser program executing on a client system connected to the Internet or any other wireless network. The web browser displays web pages and advertisements on the user's display device. However, a web page can be rendered by using a plurality of web servers and third-party servers. When a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0244G06Q30/0245G06Q30/0277G06F3/03543G06F3/0485G06F3/0488G06F2203/04806
Inventor 希达·古普塔
Owner グプタシッダーント