Discount coupon issuing method and system

A technology for coupons and users, applied in business, instruments, data processing applications, etc., it can solve the problems of coupons that cannot use more information of users, waste of coupon costs, etc., so as to improve operational efficiency and stimulate growth.

Inactive Publication Date: 2017-06-13
CTRIP COMP TECH SHANGHAI
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The technical problem to be solved by the present invention is to provide a method for issuing coupons in order to overcome the defect that

Method used

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  • Discount coupon issuing method and system
  • Discount coupon issuing method and system

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Embodiment Construction

[0027] The present invention is further illustrated below by means of examples, but the present invention is not limited to the scope of the examples.

[0028] Such as figure 1 As shown, the issuing method of the coupon of the present invention comprises the following steps:

[0029] Step 101. Obtain user history data, the user history data includes user browsing information data, user portrait data and user order mark, the user order mark is used to indicate whether the user placed an order on a historical check-in date;

[0030] Among them, user browsing information data is very important for predicting whether to place an order. For hotel orders in the OTA industry, users have the distinction of booking date and check-in date. For example, the user booked on October 8, 2016 for October 12, 2016. For an order for staying in a certain hotel, in the present invention, when the user places an order mark, the check-in date is used to distinguish;

[0031] Step 102, process use...

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Abstract

The invention discloses a discount coupon issuing method and system. The discount coupon issuing method comprises the following steps of S1, obtaining user historical data, wherein the user historical data comprises user browsed information data, user portrait data and a user order-placing mark, and the user order-placing mark is used for representing whether a user places an order at a historical check-in day or not; S2, processing the user historical data through a machine learning algorithm, and building a classification model; S3, predicting an order-placing probability of the user by utilizing the classification model; and S4, issuing a discount coupon according to the order-placing probability of the user. According to the method and the system, whether the discount coupon needs to be issued or not is judged by predicting the order-placing probability of the user through the machine learning algorithm, and the discount coupon is pointedly issued to the user with the relatively low order-placing probability, so that the operation efficiency of discount coupons is improved and the increment of an order quantity can be better stimulated.

Description

technical field [0001] The present invention relates to a method and system for distributing coupons, in particular to a method and system for distributing coupons to hotel users in the OTA (online travel website) industry. Background technique [0002] In the OTA industry, the user coupon strategy is applicable to many scenarios. The use of coupons is mainly to stimulate the order volume and the business starting point for users to purchase high-priced orders. A relatively common coupon issuance strategy in the prior art According to new and old users, different distribution strategies are formulated. Specifically: Divide users into new users and old users to formulate two strategies respectively. This method is simple and treats different users in the old user group equally (similar to new user groups). Some old users may place orders regardless of whether coupons are issued or not. This part of old users has no significant effect on stimulating order volume, resulting in...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0224
Inventor 王刚姚慧赵华周斐金薇
Owner CTRIP COMP TECH SHANGHAI
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