Advertisement short film and video program hybrid recommendation method and device

A video program and hybrid recommendation technology, applied in advertising, selective content distribution, electrical components, etc., can solve problems such as advertising harassment, affecting users' video program viewing experience, and singleness, and achieve the effect of improving user experience.

Active Publication Date: 2019-12-06
上海视云网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This form of delivery (for example, pre-insert, mid-insert advertisements, etc.) is relatively simple, and causes users to be harassed by advertisements in the process of watching video programs, affecting the user's video program viewing experience

Method used

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  • Advertisement short film and video program hybrid recommendation method and device
  • Advertisement short film and video program hybrid recommendation method and device
  • Advertisement short film and video program hybrid recommendation method and device

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Embodiment Construction

[0028] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. The components of the embodiments of the invention generally described and illustrated in the figures herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the invention provided in the accompanying drawings is not intended to limit the scope of the claimed invention, but merely represents selected embodiments of the invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

[0029] It should be noted that like numerals and let...

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Abstract

The invention provides an advertisement short film and video program mixed recommendation method and device. The method is applied to a server in communication connection with a user terminal. The server comprises a database. The database comprises a first vector for describing the interested degree of a user for an advertisement short film and a second vector for describing the interested degree for a video program. The first vector and the second vector are obtained; vector elements satisfying a preset condition are selected from the first vector and the second vector according to the preset condition; the selected vector elements are processed to obtain a mixed recommendation vector; and further an advertisement short film and video program mixed recommendation list is obtained; and the user terminal carries out playing according to the mixed recommendation list. An advertisement short film putting mode is no longer inserting the advertisement short film into the video program for putting, the advertisement short film is also taken as the video program, and the user experience is improved.

Description

technical field [0001] The invention relates to the field of advertisement delivery, in particular to a method and device for recommending a mixture of advertisement clips and video programs. Background technique [0002] Existing short commercials are basically based on inserting advertisements through pre-rolls during the playing of video programs. This form of delivery (for example, pre-insert, mid-insert advertisements, etc.) is relatively simple, and causes users to be harassed by advertisements in the process of watching video programs, which affects the user's viewing experience of video programs. Contents of the invention [0003] In view of this, the present invention provides a mixed recommendation method and device for short commercials and video programs, which can treat short commercials and video programs equally, and generate mixed recommendations for short commercials and video programs according to the user's interest in short commercials and video program...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/25H04N21/258H04N21/262H04N21/2668H04N21/81G06Q30/02
CPCG06Q30/0271H04N21/251H04N21/25891H04N21/26241H04N21/2668H04N21/812
Inventor 刘强
Owner 上海视云网络科技有限公司
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