Method and device for building user image

A user and portrait technology, applied in special data processing applications, instruments, electrical digital data processing, etc., can solve the problem of consuming too much hardware resources and reducing the efficiency of user portrait construction.

Inactive Publication Date: 2017-08-04
北京焦点新干线信息技术有限公司
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Problems solved by technology

However, with the in-depth research and application of big data technology, the amount of user behavior data is also increasing, which makes processing a large amount of user behavior data not only consumes too many hardware resources, but also reduces the accuracy of user portraits. Build efficiency

Method used

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  • Method and device for building user image
  • Method and device for building user image
  • Method and device for building user image

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Embodiment Construction

[0046] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0047] At present, in the process of constructing user portraits, offline computing is often used to process user behavior data to extract user tags. However, with the in-depth research and application of big data technology, the amount of user behavior data is also increasing, which makes processing a large amount of user behavior data not only consumes too many hardware resources, but also reduces the accuracy of user portraits. build efficiency.

[0048] T...

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Abstract

The embodiment of the invention discloses a method for building a user image. The method includes the steps that an original behavior log of the user is obtained; the original behavior log is preprocessed to generate a target behavior log of the user; the target behavior log is analyzed to generate the latest behavior sequence of the user; a historical behavior sequence of the user is called; the latest behavior sequence and the historical behavior sequence are fused, and an attribute label of the user is obtained through calculation; the user image of the user is built according to the attribute label. By using the historical behavior sequence of the user, repeated calculation can be avoided in the process of user behavior sequence generating which consumes most resources, then hardware resources are saved, and the building efficiency of the user image is improved. Correspondingly, the embodiment of the invention further discloses a device for building the user image.

Description

technical field [0001] The present invention relates to the technical field of user portraits, in particular to a method and device for constructing user portraits. Background technique [0002] User portrait is a tagged user model abstracted based on information such as user social attributes, living habits, and consumption behavior. User portraits provide a sufficient data foundation for companies or enterprises to further accurately and quickly analyze important information such as user behavior habits and consumption habits, and are the basic way to support big data applications such as personalized recommendations and automated marketing. [0003] At present, in the process of constructing user portraits, offline computing is often used to process user behavior data to extract user tags. However, with the in-depth research and application of big data technology, the amount of user behavior data is also increasing, which makes processing a large amount of user behavior ...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/2465
Inventor 韩雷钧
Owner 北京焦点新干线信息技术有限公司
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