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A method and device for adjusting the open rate of push messages

A technology of push message and open rate, applied in the computer field, can solve the problems of low open rate of push message, poor recommendation and marketing effect, failure to consider users, etc., and achieve the effect of increased open rate, good recommendation and marketing effect

Active Publication Date: 2020-09-29
BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0010] When the server pushes messages, because the user’s living habits are not considered, many push messages will not be opened, so the open rate of push messages will decrease, making the actual recommendation and marketing effect not good

Method used

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  • A method and device for adjusting the open rate of push messages
  • A method and device for adjusting the open rate of push messages
  • A method and device for adjusting the open rate of push messages

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0057] Assume that a day is divided into 5 time periods, namely 8:00, 10:00, 12:00, 14:00 and 18:00. Table 1 shows the number of pushes, times of opening and the opening rate of messages in these 5 time periods obtained from the data on the period opening rate of the day before the latest adjustment.

[0058] Table 1

[0059] Push times Opens time period open rate 8 o'clock 100 30 30 / 100 10 O'Clock 120 60 60 / 120 12 o'clock 100 40 40 / 100 14:00 180 100 100 / 180 18:00 100 50 50 / 100

[0060] If no adjustment has been made before this adjustment, the data in Table 1 is the data of the first day of gray scale. When adjusting the users corresponding to each time period according to predetermined rules, a reward coefficient a can be selected for adjusting the data.

[0061] It can be seen from Table 1 that the opening rate of the period at 14:00 is the highest, which is 100 / 180, so the number of push users in this period sho...

Embodiment 2

[0067] Assume that a day is divided into 5 time periods, namely 8:00, 10:00, 12:00, 14:00 and 18:00. Table 1 shows the number of pushes, times of opening and the opening rate of messages in these 5 time periods obtained from the data on the period opening rate of the day before the latest adjustment. From the latest adjusted period opening rate data, the push times, opening times and period opening rates of messages in these five periods are obtained as shown in Table 2.

[0068] When adjusting the users corresponding to each time period according to predetermined rules, a penalty coefficient b can be selected for adjusting the data.

[0069] It can be seen from Table 1 and Table 2 that after the latest adjustment, the opening rate of the 14 o'clock period has decreased, so the number of users in the 14 o'clock period should be reduced as a penalty. Assuming that the penalty coefficient b is 10, the number of users in the 14 o'clock period should be reduced by 198 / 10≈20. Sin...

Embodiment 3

[0071] Assume that a day is divided into 5 time periods, namely 8:00, 10:00, 12:00, 14:00 and 18:00. Table 1 shows the number of pushes, times of opening and the opening rate of messages in these 5 time periods obtained from the data on the period opening rate of the day before the latest adjustment. From the latest adjusted period opening rate data, the push times, opening times and period opening rates of messages in these five periods are obtained as shown in Table 2.

[0072] When adjusting users corresponding to each time period according to predetermined rules, a penalty coefficient b may be first selected for adjusting the data. Then distribute the number of rewarded users proportionally according to the number of pushes in the time period that should be rewarded.

[0073] It can be seen from Table 1 and Table 2 that after the latest adjustment, the opening rate of the 14 o'clock period has decreased, so the number of users in the 14 o'clock period should be reduced as...

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Abstract

The invention discloses a method and a device for adjusting the opening rate of push messages, and relates to the technical field of computers. A specific implementation of the method includes: Step S101: Divide the cycle of pushing messages into multiple time periods, and determine the users corresponding to each time period; Step S102: Push messages to the users corresponding to the time period in each time period, and Statistical opening rate and cycle opening rate of messages in each time period; step S103: adjust the corresponding users for each time period according to predetermined rules, and then execute step S102; step S104: repeat step S103 until the cycle opening rate reaches the predetermined target . This implementation mode can greatly improve the opening rate of push messages and achieve better recommendation and marketing effects.

Description

technical field [0001] The invention relates to the field of computer technology, in particular to a method and device for adjusting the opening rate of push messages. Background technique [0002] In mobile phones before the mobile Internet era, if something happened and the user needed to be notified, a window would pop up and tell the user what was happening. It could be a reminder of a missed call, a reminder from the calendar, or a new multimedia message. The push function was first used in emails to remind us of new information. Due to the development of the times and the upsurge of the mobile Internet, the push function has become more popular, and it is no longer only used to push emails, but is more used in our mobile applications. [0003] When developers develop applications that need to interact with servers, they basically need to obtain server-side data. For example, "Earthquake Emergency Report" needs to obtain the latest earthquake information on the server...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/08
CPCH04L67/55H04L67/62
Inventor 朱德伟李树前李伟奇稂顾
Owner BEIJING JINGDONG SHANGKE INFORMATION TECH CO LTD