A method, device and electronic equipment for pushing information
A technology to push information and to be pushed, which is applied in the field of push information, and can solve the problems of low quality of information push and large differences in preferences
Active Publication Date: 2020-12-01
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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Problems solved by technology
[0005] In view of this, the embodiments of the present invention provide a method, device, and electronic device for pushing information, which can improve the quality of information pushing, so as to solve the problem of preferences in different time periods obtained by learning from the decomposition machine in the existing method of pushing information. The difference is large, and the quality of information push is not high
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[0074] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.
[0075] It should be clear that the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0076] figure 1 It is a schematic flow diagram of a method for pushing information according to Embodiment 1 of the present invention, such as figure 1 As shown, the method of this embodiment may include:
[0077] Step 101, using decomposition machine learning to obtain learning feature vectors within a plurality of preset time periods, and each learning feature vector should be a feature in the information to be pushed;
[0078] In this embodiment, using a learning machine to obtain the learning features of the in...
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The embodiment of the invention discloses a method and a device of pushing information and electronic equipment, and relates to internet information pushing technology. The method of pushing the information can improve the quality of information pushing, and includes: utilizing factorization machine (FM) learning to obtain learning feature vectors in a plurality of preset time cycles, wherein eachlearning feature vector corresponds to a feature in the to-be-pushed information; acquiring browsing statistic vectors of the to-be-pushed information in the plurality of time cycles; calculating feature statistic vectors of all dimensions of the features, which are included in the to-be-pushed information, according to the learning feature vectors and the browsing statistic vectors; calculatinga preference value of a target on the to-be-pushed information according to the feature statistic vectors and the learning feature vectors of the target; and pushing the to-be-pushed information to the target if the calculated preference value exceeds a preset preference threshold value. The method is suitable for use in article pushing.
Description
technical field [0001] The invention relates to Internet information push technology, in particular to a method, device and electronic equipment for pushing information. Background technique [0002] With the increasing application of electronic devices, such as smart mobile phones, personal digital assistants, handheld computers, and notebook computers, in order to improve the application experience of users using electronic devices, by collecting users and related users' browsing behaviors on historical information To predict the user's preferences and push information that meets the user's preferences to the user, it can not only match the user's needs, but also expand the value-added application services of the relevant operators to achieve a win-win situation between the user and the operator. [0003] At present, the focus of information push is to match the content of the information to be pushed with the user's preferences. Generally, the Collaborative Filtering reco...
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IPC IPC(8): G06F16/9536H04L29/08
Inventor 邓少伟
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD