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A method and system for controlling the frequency of pdb advertisement push

A control method and advertising push technology, applied in the field of communication, can solve the problems of inaccurate push frequency control, reduce the effective utilization rate of push frequency, etc., and achieve the effect of improving the effective utilization rate

Active Publication Date: 2021-01-22
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to propose a method and system for controlling the push frequency of PDB advertisements, so as to avoid the problem of inaccurate control of push frequency caused by recording redundant push frequency due to front-end user jumping, thereby reducing the effective utilization rate of push frequency

Method used

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  • A method and system for controlling the frequency of pdb advertisement push
  • A method and system for controlling the frequency of pdb advertisement push
  • A method and system for controlling the frequency of pdb advertisement push

Examples

Experimental program
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Embodiment 1

[0052] Please refer to the attached figure 1 , figure 1 It is a schematic flowchart of a method for controlling the frequency of PDB advertisement push provided by Embodiment 1 of the present invention. Such as figure 1 As shown, this embodiment provides a method for controlling the frequency of PDB advertisement push, and the specific steps of the method include the following:

[0053] S101. Receive an advertisement playback request sent by a client.

[0054] In this embodiment, it should be noted that the client sends an advertisement request to the server, and the advertisement service master control module in the server sends the advertisement request to the internal advertisement transaction platform, and the internal advertisement transaction platform generates a bidding request from the advertisement request, and sends To the ad delivery engine, that is: in fact, the ad delivery engine receives the ad playback request sent by the client. The advertisement playback r...

Embodiment 2

[0075] Please refer to the attached Figure 4 , Figure 4 It is a schematic flowchart of a method for controlling the frequency of PDB advertisement push provided by Embodiment 2 of the present invention. Such as Figure 4 As shown, on the basis of the first embodiment above, the method also includes:

[0076] S409. When the advertisement exposure data of the PDB advertisement is received, push the PDB advertisement so that the client plays the PDB advertisement.

[0077] In this embodiment, the contents of step S401 to step S408 may refer to the corresponding part of contents of step S101 to step S108 in the first embodiment, and details will not be repeated here.

[0078] This embodiment provides a method for controlling the push frequency of PDB advertisements. The control of the push frequency provided by the present invention is to record the push frequency when the advertisement is exposed or the advertisement is returned. When an advertisement is pushed each time, th...

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Abstract

The invention discloses a method and system for controlling the pushing frequency of PDB advertisements. The method includes: receiving an advertisement playing request sent by a client; obtaining thepushing frequency of a PDB advertisement corresponding to an advertisement request according to the advertisement playing request; if the pushing frequency does not reach a preset pushing frequency,pushing the PDB advertisement; and updating and storing the pushing frequency if the advertisement exposure data or the advertisement returned data of the PDB advertisement is received. The method records the pushing frequency in case of advertisement exposure or advertisement return, determines whether the pushing frequency reaches the preset pushing frequency every time the advertisement is pushed, then pushes the PDB advertisement if the preset pushing frequency is not reached, and updates and stores the pushing frequency when the advertisement exposure data or the advertisement returned data of the PDB advertisement is received. Thus, the method prevents inaccurate pushing frequency control caused by a front-end user recording redundant pushing frequency so as to improve the effectiveutilization ratio of the pushing frequency.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method and system for controlling the frequency of PDB advertisement push. Background technique [0002] With the continuous upgrading of mobile smart devices, people are more and more inclined to watch videos on mobile phones and tablet computers. The change in user behavior has naturally led to the transformation of marketers' advertising strategies, allowing advertisers to use more digital ads. Budget delivery to mobile. With the fragmentation, dataization and real-time trend of digital marketing, the online advertising trading model in which advertisers execute programmatic purchases based on the DSP (Demand-Side Platform) platform has begun to rise, realizing the efficient use of media resources , and the emerging PDB (Programmatic Direct Buy, Private Programmatic Buying) is a programmatic advertising delivery management method in which advertisers purchase high-qu...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
Inventor 张耀夫
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD