Charging method for advertisement usage of copyright music

Abstract

The invention relates to a method for the advertisement usage of copyright music. The method comprises the following steps that: the copyright owner or the authorized person of the copyright music uploads the copyright music to a website; the website carries out checking; a user who listens to the music picks up music which conforms to own requirements and manufactures own advertisement picture contents; the user who listens to the music pays for the usage expense of copyright music; and a website platform carries out direct distribution on the received advertisement expense with the copyrightowner or the authorized person according to a preset benefit distribution rule. By use of the method, disintermediation is directly carried out, a direct connection between the real copyright music owner and an enterprise client can be realized firstly through a website platform in a music advertisement charging field, and a new way of the direct cooperation of music and merchants is initiated. The method is simple and is more suitable for the application of mass popularization.

Description

technical field [0001] The invention belongs to the technical field of using a computer network to charge for copyrighted music, and in particular relates to a method for charging for the use of copyrighted music advertisements. Background technique [0002] At present, it is difficult for music copyright owners to charge for their own copyright music. Music copyright service providers or record companies make profits by selling a large number of music copyrights, and most music websites such as Tencent, Kuwo, Xiami Music, etc., fully learn from foreign The technology and operation of Internet music websites rely on purchased music copyrights to allow users to listen to and download high-quality music on the website in the form of monthly or yearly subscriptions, or rely on traditional fee-based advertising services to pay sponsors on the website. Advertise and eventually realize profit. And all of the above, for the bottom-level copyright music producers, whether it is the...

AI Technical Summary

Problems solved by technology

[0004] The reason why the above situation will happen in China, compared with foreign countries, we believe that this is entirely due to the good paid music environment in foreign countries, and the moral bottom line of companies is higher than that in mainland China. In fact, copyright fees and distribution in foreign countries are far less complicated than in mainland China. Music fans or companies are also downloading singles for a fee or listening to a monthly or annual subscription through the website, relying on existing technologies, everyone can basically follow the established rules, forming a virtuous profit distribution cycle, most of the underlying lyrics and music People and music service providers or record companies benefit from each other, and ultimately each gets what they need, so the mature music copyright music charging and distribution methods they set are very effective, and the technology is also very mature, but all technologies get After the operation of the Chinese market, it is not suitable for China’s national conditions, piracy still exists, and most of the copyright income is currently in a black box state. The underlying song and music copyright owners, after authorization, are still unable to rely on their own copyrighted music to make money. On the contrary, it is the service providers and record companies who have obtained music authorization that make profits. This is China at present. There is an absolutely unfair phenomenon in charging music and distribution, and the supervision is not in place. Therefore, it is necessary for us to build on the mature technology of foreign countries. , in view of the actual situation in China, further innovation and improvement are carried out to adapt to China's national conditions. This method can further solve the problem of charging and distribution of Chinese music copyright in advertising revenue, and further reasonably, legally and effectively improve the solution for music copyright owners to create income through their own copyright. The problem