Statistics data-based marketing service mobile interactive practical training evaluation method and system

Abstract

The invention discloses a statistical data-based mobile interactive training evaluation method and system for marketing services. The method includes the following steps: 1) establishing an evaluation index system for the student's learning enthusiasm level; 2) evaluating the student's learning enthusiasm by using the analytic hierarchy process . The system includes: a system establishment module, which is used to establish an evaluation index system of the student's learning enthusiasm level; an evaluation module, which is used to evaluate the student's learning enthusiasm by using the analytic hierarchy process. The present invention firstly establishes the evaluation index system of the student's learning enthusiasm level, and then uses the analytic hierarchy process to evaluate the student's learning enthusiasm, which can timely and efficiently grasp the student's learning dynamics, stimulate the enthusiasm of "teaching" and "learning", and improve the deficiencies of the system module functions , Comprehensively improved the level of interactive training teaching ability.

Description

technical field [0001] The invention relates to the field of practical training and teaching, in particular to a statistical data-based mobile interactive practical training evaluation method and system for marketing services. Background technique [0002] "Internet +" technology continues to mature, and more and more industries are beginning to introduce it into use. Using "Internet + Education" technology, relying on intelligent systems, breaking the time and geographical limitations of the traditional mouth-to-mouth teaching method, fully realizing the real-time online teaching method of teachers and students, and eliminating the undifferentiated teaching method, targeted The learning module, interest module and review module are set up. Students can learn online according to their interests and professional needs. An after-class online communication module is set up to facilitate students to supplement the knowledge they have not fully mastered in a timely manner. At the...

AI Technical Summary

Problems solved by technology

[0003] The evaluation of students' learning enthusiasm is an important part of teaching quality management, and it is also an important criterion for measuring the practicality of the marketing service mobile interactive training platform. However, in the teaching evaluation system of the traditional marketing service mobile interactive training learning system, the students The evaluation of learning ability and learning enthusiasm is generally carried out through statistical evaluations such as examinations, attendance, and teacher feedback. There are many human factors in the evaluation standards, and the evaluation is relatively one-sided and single. At the same time, the evaluation workload is heavy and time-consuming. The evaluation has to go through a series of procedures such as questioning, examination, and scoring. The process is complicated and a lot of human resources are wasted.

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