Dynamic price fixing method according to passenger information

A technology of passenger information and dynamics, applied in the field of dynamic pricing combined with passenger information, can solve problems such as inability to adjust prices dynamically in real time, incompatible with differentiated and precise marketing, etc., achieve efficient and convenient purchase experience, and reduce search query costs

Inactive Publication Date: 2018-04-13
贵州优策网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

This strategy is essentially a static pricing strategy and cannot dynamically adjust prices in real time
In addition, this s

Method used

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  • Dynamic price fixing method according to passenger information

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Embodiment Construction

[0020] A preferred embodiment of the present invention will be described below with reference to the accompanying drawings.

[0021] The embodiment of the present invention proposes a dynamic pricing method combined with passenger information, including:

[0022] The flight pricing model establishment step is used to establish the flight pricing model according to the OD information of the flight, the booking information and the sales information of the flight;

[0023] The flight pricing model adjustment step based on user information is used to adjust the flight pricing model according to the user's user information and historical purchase records;

[0024] In the price determination step, the appropriate price is calculated in real time according to the constructed pricing model, and the sales situation is fed back to the calibration model for the next price calculation.

[0025] Wherein, the step of establishing the flight pricing model specifically includes: establishing...

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Abstract

The embodiment of the present invention proposes a dynamic pricing method combined with passenger information, including: a flight pricing model establishment step for establishing a flight pricing model based on flight OD information, reservation information, and flight sales information; flight pricing based on user information The model adjustment step is used to adjust the flight pricing model according to the user's user information and historical purchase records; the price determination step is to calculate the appropriate price in real time according to the constructed pricing model, and at the same time give feedback on the sales situation, calibrate the model, and use Calculated on the next price.

Description

technical field [0001] The present invention relates to the technical field of data analysis, in particular to a dynamic pricing method combined with passenger information. Background technique [0002] Airlines are high-input and high-cost enterprises, and every minute will generate huge costs. Therefore, with the development of electronic technology, airlines increasingly need to conduct refined management to reduce costs and maximize sales. [0003] Air tickets are a special product with timeliness (that is, tickets can only be sold before the plane takes off), limited capacity (the seats on the plane are limited and cannot be increased in a short period of time), and demand can be segmented (the market can be divided according to the characteristics of passengers) Divided into different market segments), high uncertainty (passenger refunds or no shows often occur), and seasonal fluctuations. To this end, airlines widely adopt measures such as overbooking, multi-level ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0206
Inventor 刘震
Owner 贵州优策网络科技有限公司
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