A method and system for implementing active advertising creativity based on Weibo users
An implementation method and technology for implementing a system, applied in the field of microblog communication, can solve the problems of inability to actively participate in and affect the communication of advertising creativity, and achieve the effect of increasing interactivity and novelty and speeding up communication
Active Publication Date: 2021-11-19
MICRO DREAM TECHTRONIC NETWORK TECH CHINACO
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Problems solved by technology
[0006] In the process of realizing the present invention, the inventor found that there are at least the following problems in the prior art: in the process of combining advertisement and microblog transmission, the advertisement audience can only passively receive and cannot actively participate, thus affecting the spread of advertisement creativity
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Embodiment Construction
[0052] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0053]The purpose of the present invention is to provide a method for implementing active advertising creativity based on microblog users. The client receives the first request to view the specified microblog sent by the microblog user, and sends the first request to obtain the specified microblog information to the microblog platform. Two requests: the microblog platform sends the second request response carrying the original microblog information to the rende...
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Embodiments of the present invention provide a method and system for implementing active advertising creativity based on microblog users. The implementation method includes: the advertising platform collects advertisement information, generates multiple pairs of original microblog information and copywriting information to be replaced, and converts each original The microblog information is sent to the source flow table of the microblog platform, and the text information to be replaced is sent to the rendering platform; the client receives the first request sent by the microblog user to view the specified microblog information, and sends the message to the microblog platform Sending a second request; the microblog platform retrieves the corresponding original microblog information from the source flow table, generates a second request response, and sends it to the rendering platform; the rendering platform generates the first request response carrying the specified microblog information, And send it to the client, so that corresponding Weibo information can be generated according to the needs of Weibo users, and Weibo users can actively participate in the process of combining advertising and Weibo transmission, increasing the interactivity and novelty of advertising, and accelerating advertising creativity Spread.
Description
technical field [0001] The invention relates to the technical field of microblog communication, in particular to a method and system for realizing active advertising creativity based on microblog users. Background technique [0002] Along with the development of the commercial advertising industry, advertising creativity has shown its significance. By making new combinations of old elements, it is necessary to understand and grasp the relationship between old elements. How to combine advertising with the current new multimedia communication form is the main research direction at present. [0003] Weibo is a new space for personal fragmentation and communication. It can combine advertising with Weibo communication to realize the spread of advertising creativity. However, in the display of existing advertising ideas, the copy description is sent in the form of "@+username". This type of Weibo copy will trigger the notification function of Weibo, and the users who are @ will r...
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IPC IPC(8): G06Q30/02H04L12/58
CPCG06Q30/0263H04L51/046
Inventor 崔海程罗亮任文越
Owner MICRO DREAM TECHTRONIC NETWORK TECH CHINACO