Unlock instant, AI-driven research and patent intelligence for your innovation.

User behavior-based event processing method and apparatus

An event processing and event technology, applied in the field of event processing, can solve problems such as loss of advertising resources and loss of commission payment, and achieve the effect of flexible configuration

Active Publication Date: 2018-07-03
上海苍苔信息技术有限公司
View PDF6 Cites 3 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] In the above two cases, the existing technical solutions can track these behaviors, but they cannot remove the behaviors that do not meet the advertisers’ expectations based on the flexible constraints proposed by the advertisers, provide accurate data that meets the advertisers’ expectations, and will Cause advertisers to pay commissions for invalid behaviors and lose advertising resources

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • User behavior-based event processing method and apparatus
  • User behavior-based event processing method and apparatus
  • User behavior-based event processing method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0015] The specific embodiments of the present invention will be described below with reference to the accompanying drawings. The following description of the present invention is only for those skilled in the art to implement the present invention, and does not limit the protection scope of the present invention.

[0016] figure 1 It shows a schematic diagram of an event processing method based on user behavior according to an embodiment of the present invention. Such as figure 1 As shown, according to an embodiment of the present invention, an event processing request is first received in step 101, and the event processing request includes information such as an event identifier and a user identifier. Then, in step 102, the user identification and the event identification in the received event processing request are used for user matching, and the user tree template and the user event tree established for the user are determined. Next, in step 103, check the event constraint re...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

PUM

No PUM Login to View More

Abstract

The invention relates to a user behavior-based event processing method. The method comprises the steps of receiving an event processing request, wherein the event processing request comprises an eventidentifier and a user identifier; according to the event identifier and the user identifier, performing user matching, and determining an event tree template and a user event tree corresponding to the user identifier; according to the user event tree and the event tree template, checking an event constraint relationship, and judging whether an event in the event request is valid or not; and processing the valid event, and recording the event in the user event tree.

Description

Technical field [0001] The present invention relates to event processing based on user behavior. Background technique [0002] The existing advertising tracking technology solutions can track Internet user behaviors in advertising marketing activities, but they cannot effectively remove Internet user behaviors that do not meet the expectations of advertisers, advertising network alliances or advertising channels during the tracking process. It is impossible to provide effective data to advertisers, advertising network alliances or advertising distribution channels to obtain more accurate advertising performance data. [0003] For example, in the case of advertisers launching APP marketing activities, Internet users start from contacting the APP, and possible user behaviors such as "download", "install", "register", "app purchase", "uninstall", etc. Among the above user behaviors, if advertisers only pay commissions for advertising channels or online alliances for "registration" an...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to View More

Application Information

Patent Timeline
no application Login to View More
Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02H04L12/24
CPCG06F16/955G06Q30/0251H04L41/14G06F16/00G06Q30/00G06Q30/02
Inventor 栾天王纲明
Owner 上海苍苔信息技术有限公司