Information recommendation method and apparatus
A technology for information recommendation and historical information, applied in the field of information recommendation methods and devices, can solve the problems of low video accuracy and inability to characterize users, and achieve the effect of improving the accuracy.
Inactive Publication Date: 2018-07-20
TENCENT TECH (SHENZHEN) CO LTD
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Problems solved by technology
[0004] If the target account is a newly registered account, there may be very little content in the historical viewing record, that is, the historical viewing record cannot represent the user's interest. Therefore, when the server recommends videos for the target account based on the historical viewing record, recommend videos are not necessarily the videos that the user is interested in, that is, the accuracy of the recommended videos is low
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[0025] In order to make the object, technical solution and advantages of the present invention clearer, the implementation manner of the present invention will be further described in detail below in conjunction with the accompanying drawings.
[0026] Please refer to figure 1 , which shows a schematic diagram of the implementation environment involved in various embodiments of the present invention, such as figure 1 As shown, the implementation environment may include a terminal 110 and a server 120 .
[0027] The terminal 110 may log in the target account. During actual implementation, a client can run in the terminal 110, for example, a video playback client, an audio playback client or a news client can run, and a target account can be logged into the running client; optionally, the terminal 110 also The target account can be logged in on the webpage, which is not limited in this embodiment. The target account is an account of a social application client supporting a gr...
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The invention discloses an information recommendation method and apparatus, and belongs to the technical field of computers. The method comprises the steps of determining a group in which a target account is added; according to historical information viewed by group members in each group, determining an information recommendation list corresponding to each group; and according to the information recommendation list, recommending the information to the target account. The problem of relatively low accuracy of sent recommended information due to the fact that a server cannot send the recommendedinformation to the target account according to the historical browsing information of the target account when the target account is a new registered account, namely, at the moment, the server only sends default recommended information to the target account in the prior art is solved; and the effects that the server still can send the recommended information to the target account according to thegroup in which the account is added even if the target account is the new account and the accuracy of the recommended information is improved are achieved.
Description
technical field [0001] Embodiments of the present invention relate to the field of computer technology, and in particular to an information recommendation method and device. Background technique [0002] In the video playback client, the server can recommend videos that the user may be interested in to the user. [0003] The existing video recommendation method includes: the server obtains the historical viewing records of the target account; and recommends relevant videos to the target account according to the historical viewing records. For example, recommending videos of the same type as in historical viewing records, such as recommending funny videos. [0004] If the target account is a newly registered account, there may be very little content in the historical viewing record, that is, the historical viewing record cannot represent the user's interest. Therefore, when the server recommends videos for the target account based on the historical viewing record, recommend ...
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Login to View More IPC IPC(8): G06F17/30
CPCG06F16/735G06F16/74
Inventor 杨春风
Owner TENCENT TECH (SHENZHEN) CO LTD