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Page display method and device

A page and product display technology, applied in the multimedia field, can solve problems such as low conversion rate and lack of personalization, and achieve the effect of increasing conversion rate and enhancing the sense of customization

Inactive Publication Date: 2018-12-11
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The use of rights to purchase page content lacks personalization, and the conversion rate is low

Method used

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Examples

Experimental program
Comparison scheme
Effect test

example 1

[0054] Example 1, before the screen is slid, the terminal may only display information about recommended products with usage rights in the product display area. Users can swipe the screen (swipe left or right or up and down) to browse the information of all products with usage rights in turn. Wherein, the operation of sliding the screen by the user may trigger the terminal to generate an instruction for displaying a commodity with normal usage rights.

example 2

[0055] Example 2, before the screen is slid, the terminal may only display information about recommended products with usage rights in the product display area. Users can click the button of more products to view the information of all products with usage rights. At this time, the product display area simultaneously displays the information of recommended products with usage rights and the information of common products with usage rights. Wherein, the user clicks the button of more products, which may trigger the terminal to generate an instruction to display common usage rights products.

[0056] It should be noted that when the information of recommended products with usage rights and the information of ordinary products with usage rights are displayed in the product display area at the same time, the order in which the information of products with usage rights is arranged can be: the information of recommended products with usage rights comes first, and the information of o...

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PUM

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Abstract

The invention relates to a page display method and device. The method is applied to a terminal. The method comprises the following steps: receiving a request for purchasing a platform use right; obtaining information of a recommended use right commodity corresponding to the use right of the platform, the recommended use right commodity being determined by a user's historical behavior; displaying information of the recommended right-to-use commodity in a commodity display area of the right-to-use purchase page. By providing each user with a personalized right-to-use commodity, the page displaymethod and device according to the embodiments of the present disclosure can enhance the customization feeling of the user and improve the conversion rate.

Description

technical field [0001] The present disclosure relates to the field of multimedia technology, in particular to a page display method and device. Background technique [0002] During the payment process for the user to activate the membership, the terminal will display the usage authorization purchase page. The access purchase page can display various membership permissions (such as annual membership, quarterly membership, monthly membership, etc.) and the price of each membership permission, as well as payment methods, benefit information, and membership privileges. The content of the authority purchase page lacks personalization and the conversion rate is low. Contents of the invention [0003] In view of this, the present disclosure proposes a method and device for displaying a page, which can improve the conversion rate of the page for purchasing the usage authority. [0004] According to one aspect of the present disclosure, a method for displaying a page is provided,...

Claims

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Application Information

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IPC IPC(8): G06Q30/06
CPCG06Q30/0631G06Q30/0641
Inventor 雷国平庞小璇
Owner ALIBABA (CHINA) CO LTD