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Method, device and terminal for obtaining advertising prediction value

A predictive value and advertising technology, applied in the Internet field, can solve the problems of reducing the query efficiency of predictive value, increasing system overhead, reducing system performance, etc., to achieve the effect of reducing system overhead, convenient and fast use, and improving system performance

Active Publication Date: 2021-10-22
BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] In the above-mentioned solution for obtaining the predicted value of advertisements provided in the related art, when querying each prediction model, it is necessary to separately generate the feature combination required by the prediction model, which reduces the query efficiency of the predicted value, and the generation of the feature combination The process will inevitably occupy system resources, resulting in increased system overhead and reduced system performance

Method used

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  • Method, device and terminal for obtaining advertising prediction value
  • Method, device and terminal for obtaining advertising prediction value
  • Method, device and terminal for obtaining advertising prediction value

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Embodiment Construction

[0060] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0061] The term "and / or" in this article is just an association relationship describing associated objects, which means that there can be three relationships, for example, A and / or B can mean: A exists alone, A and B exist simultaneously, and there exists alone B these three situations. In addition, the character " / " in this article generally indicates that the contextual objects are an "or" relationship.

[0062] figure 1 It is a flowchart of an embodiment of the method for obtai...

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Abstract

The embodiment of the present application discloses a method, device, and terminal for obtaining an advertisement prediction value. The method for obtaining the advertisement prediction value includes: determining the primary selection feature combination of the advertisement in the advertisement candidate queue according to the primary selection model; Searching for the key value corresponding to the primary selection feature combination of the advertisement; if found, querying the primary selection model to obtain the primary selection prediction value of the advertisement; selecting a predetermined number of advertisements in the advertisement candidate queue to form a refined Selecting a candidate queue; obtaining the predicted value of the candidate advertisements in the selected candidate queue through a selection model. This application can realize the request-level caching of the key values ​​corresponding to the feature combinations of advertisements, which is convenient and fast to use, so that when querying each prediction model, it is no longer necessary to separately obtain the key values ​​corresponding to the feature combinations for each prediction model, which improves the The query efficiency of advertising prediction value reduces system overhead and improves system performance.

Description

technical field [0001] The present application relates to the technical field of the Internet, and in particular to a method, device and terminal for obtaining an advertisement prediction value. Background technique [0002] For advertising or personalized recommendations, or even general Internet products, the most concerned indicator is the click-through rate. Whether it is manual operation or machine decision-making, it is necessary to predict the possible click-through rate of an advertisement or recommended content to judge Which items should be placed in a more important position. [0003] In the existing related technology, for each advertisement, the steps to evaluate the predicted value include: primary cutoff, click-through rate prediction and conversion prediction. Since each prediction needs to use an independent prediction model, for each advertisement , it is necessary to query the prediction model one by one to obtain the prediction value of the advertisement...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0242
Inventor 刘海旺
Owner BEIJING KINGSOFT INTERNET SECURITY SOFTWARE CO LTD