Creative auditing method and device and server

Abstract

The embodiment of the invention provides a creative auditing method and device and a server. The method comprises the following steps: firstly, generating a signature database for primary audit according to a pre-stored vocabulary; generating at least one signature to be approved according to the keyword and the preset characters adjacent to the creative wildcard in the creative entry. Finally, the signature to be verified is matched with each signature in the signature database. If all the matches fail, the creative approval is judged to be passed, otherwise, the creative approval at the first level is judged not to be passed. This first-level approach can effectively screen out most of the ideas that are completely safe from the large number of ideas to be examined, while the rest of theideas that are at risk can be further examined to determine whether they can be launched online. The method can effectively improve the efficiency of creative audit, meet the rapid demand of advertising creative review, and enhance the efficiency of advertising creative launch.

Description

technical field [0001] The present invention relates to the technical field of the Internet, in particular, to a creative review method, device and server. Background technique [0002] At present, the mechanism of "review before release" is adopted for the release of bidding ideas, that is, only the ideas that pass the review can be released online. The creativity refers to an advertisement creation script used for bidding publicity. When a user creates or edits a creative entry, the server usually directly accepts the creation information or editing information submitted by the user, and does not perform any processing on the information submitted by the user. Whether the entry can be searched in the search engine is judged according to whether the entry is approved or not. If the entry is rejected due to non-compliance during the review, the entry cannot be found in the search engine. [0003] In order to optimize the creativity and make the advertiser's creative entrie...

AI Technical Summary

Problems solved by technology

However, although this provides convenience for advertisers, it also brings difficulties to advertising risk control

With the explosive increase of ad entries, the efficiency of the original automatic review engine is no longer enough to support rapid ad review, which seriously affects ad placement

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