Method and system for monitoring advertising delivery effect

Abstract

The invention relates to an advertisement delivery effect monitoring method and a system. The display screen of an advertisement terminal is provided with a video area and an advertisement playing area. Each advertisement is provided with an advertisement identification mark; The advertisement terminal captures a screen of the terminal, and the captured picture contains a face image and an advertisement identification mark. In order to monitor the effect of advertisement, the face image and advertisement identification in the terminal screen capture are analyzed and counted. The monitoring system comprises a server end and more than one advertisement terminals, wherein the server end is used for pushing advertisements to the advertisement terminals; the picture information processing unitis responsible for receiving the screen capturing information, saving and analyzing the screen capturing of the terminals sent from the advertisement terminals; the invention can view the advertisement playing contents in real time under the condition that no one is on duty; Ability to monitor the normal operation of advertisements in real time; Statistics on the number of times the advertisementis broadcast and the number of times the advertisement is viewed, which provides more accurate data for the market advertisement.

Description

technical field [0001] The invention relates to the technical field of advertising delivery effect monitoring, in particular to a method and system for advertising delivery effect monitoring. Background technique [0002] Regarding the monitoring of Internet advertising playback effects, release packages corresponding to channel numbers for different channels, and then conduct statistics and analysis on the user growth of different channels afterwards. When the terminal downloads advertisements, the number of advertisement downloads can be counted. At the same time, the number of active users can be counted. In addition, it can also be combined with major advertising platforms to achieve conversion tracking in different dimensions. [0003] Video advertisements are set and placed in the advertisements in the video. Whether it is Internet advertisements or advertisements on various advertising terminals, the existing advertisement monitoring system monitors the situation of ...

AI Technical Summary

Problems solved by technology

[0003] Video advertisements are set and placed in the advertisements in the video. Whether it is Internet advertisements or advertisements on various advertising terminals, the existing advertisement monitoring system monitors the situation of the advertisement carrier and the advertisement system, and cannot effectively monitor the advertisements. Whether it is playing and whether the ad played is viewed by anyone

[0004] There are many advertising platforms on the market, but the advertisements played are not attractive to some people, the user experience is not high, and advertisers cannot get good advertising effects

[0005] The existing advertising monitoring system only monitors the situation of the advertising carrier and the advertising system, and cannot effectively monitor the effect of advertising playback;

[0006] At present, most of the new media advertisements can only display the specified advertisement content at a specified time, and the advertisement is limited to the playback function. It is impossible to know the audience's reaction to the advertisement content, and thus the degree of audience preference for the advertisement.

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