Development method, apparatus, terminal and computer readable storage medium for insurance product

Abstract

The invention discloses an insurance product development method, a device, a terminal and a storage medium. The method comprises the following steps: collecting the browsing frequency, the product purchasing frequency and the demand feedback score of customers of each insurance product in an insurance product database; Performing the following steps for each insurance product: obtaining a first predetermined weight of the customer browsing frequency, a second predetermined weight of the product purchasing frequency and a third predetermined weight of the demand feedback score; Calculating according to a customer viewing frequency, a product purchasing frequency, a demand feedback score, a first predetermined weight, a second predetermined weight and a third predetermined weight to obtain acomprehensive score for each insurance product; Obtaining the preset optimal products with the highest comprehensive score in all insurance products, and extract the highlights from all the optimal products; Loading all product highlights into the default insurance template to generate the target insurance. The invention satisfies the insurance demand of the customer and improves the purchase rate of the target insurance product.

Description

technical field [0001] The invention relates to the technical field of data analysis, in particular to an insurance product development method, a product development device, a product development terminal and a computer-readable storage medium. Background technique [0002] Insurance products are risk transfer products launched by insurance companies for customers. Customers pay premiums and sign contracts with insurance companies to transfer life and property risks to insurance companies. At present, the insurance products on the market are actively launched by insurance companies, but because insurance companies do not fully understand customer needs, they cannot launch insurance products that meet customer needs in a timely manner. As a result, the customer population of insurance products is not fixed and cannot be accurately realized. Product positioning leads to unsatisfied customer needs, reduces the product purchase rate, and cannot provide customers with practical i...

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide an insurance product development method, a product development device, a product development terminal, and a computer-readable storage medium, aiming to solve the problem that the insurance products launched by insurance companies cannot provide accurate insurance products based on the real needs of customers. Insurance services, technical issues leading to low product purchase rates

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