A digital method of marketing rights and interests based on block chain

A blockchain and equity technology, applied in marketing, data processing applications, discounts/rewards, etc., can solve the problems of scattered marketing rights resources, unfavorable marketing activities and efficiency improvement, and low degree of digitization, so as to maintain interests, Shorten the marketing chain and improve the effect of digitalization

Pending Publication Date: 2019-03-01
深圳市积分易科技有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0034] The low degree of digitalization in the marketing implementation process is not conducive to the development of marketing activities and the improvement of efficiency
There is a lack of full-chain digital service capabilities from procurement, distribution, and write-offs, and most local service providers have low levels of informatization
[0035] Marketing rights and interests resources are scattered, national rights and local characteristics rights cannot be integrated, and cannot be shared and circulated to meet customer needs

Method used

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  • A digital method of marketing rights and interests based on block chain
  • A digital method of marketing rights and interests based on block chain
  • A digital method of marketing rights and interests based on block chain

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Embodiment Construction

[0052] Below in conjunction with specific embodiment and accompanying drawing, the present invention is further elaborated and illustrated:

[0053] Please refer to figure 1 and figure 2 , a digital method of marketing rights based on blockchain, based on blockchain technology, the essence of blockchain is a distributed public ledger, anyone can verify this ledger, but no single user can verify it controls. Participants in a blockchain system jointly maintain an updated ledger: it can only be modified according to strict rules and consensus.

[0054] First of all, the main role of the blockchain is to store information. Any information that needs to be saved can be written into the blockchain and can also be read from it, so it is a database.

[0055] Second, anyone can join the blockchain network and become a node. In the blockchain world, there is no central node (decentralization), and each node is equal and stores the entire data. Data can be written / read to any nod...

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PUM

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Abstract

The invention discloses a digital method of marketing rights and interests based on block chain, which is a basic rights and interests platform based on block chain technology. Including: the management end of the equity platform to build the rights and interests of publishers, marketing agents, individual users of the three rights and interests circle; equity issuer, which publishes management rights and interests, confirms the purchasing behavior initiated by the marketing entity, and writes off the rights and interests of individual users; Marketing entity, viewing and purchasing the rightsand interests published by each rights and interests issuer, distributes the rights and interests purchased by the rights and interests issuer to individual users; individual users, query, view the rights and interests of the rights and interests platform, and view their own rights and interests. The invention utilizes the block chain technology to construct a marketing ecological circle of threeroles of an equity issuer, a marketing subject and an individual user, thereby improving the digitalization degree of the equity marketing. Establish different rights and interests according to different customer groups, shorten the marketing chain; and to open up and share rights and interests to meet the needs of more consumers.

Description

technical field [0001] The present invention relates to the field of block chain and marketing technology, in particular to a method for digitizing marketing rights based on block chain. Background technique [0002] In the era of mobile Internet, it has become a mainstream marketing model for brand companies to use coupons such as cash coupons, coupons, discount coupons, and trial coupons to attract new customers and promote activation. [0003] As for Internet marketing, we have to talk about marketing tools. Among the many marketing tools, coupons are what we often call membership card coupons. They are the most commonly used, most widely used, and most played marketing tools. Almost all marketing will have been involved in card coupon marketing. [0004] Coupons are a kind of warrants, holders of coupons can enjoy certain rights under certain conditions, and it is a certificate of rights. The password of coupon marketing needs to be analyzed from the elements that cons...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0208G06Q30/0229
Inventor 曾立军陈智勇杨亮
Owner 深圳市积分易科技有限公司
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