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Advertisement media monitoring system and method

A technology of advertising media and monitoring system, applied in the direction of program/content distribution protection, instruments, electronic digital data processing, etc., can solve the problems of being unable to accurately know the advertising operator and unable to deal with cheating of the advertising operator

Inactive Publication Date: 2019-03-08
北京海逸风传媒股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, in this case, when the advertising operator sends the pre-shot or recorded pictures or videos to the advertiser to deceive the advertiser, the advertiser will not be able to accurately know whether the advertising operator is delivering the advertisement as required, and cannot respond to the advertisement. Cases of operator cheating

Method used

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  • Advertisement media monitoring system and method
  • Advertisement media monitoring system and method

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Embodiment Construction

[0027] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0028] The purpose of the present invention is to provide an advertising media monitoring system and method, which can accurately monitor whether the advertising operator places advertisements according to the requirements of the advertiser, and accurately detect whether the advertising operator is cheating.

[0029] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further de...

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Abstract

The invention discloses an advertisement media monitoring system and method. In the advertisement media monitoring system, a device broadcast control terminal is used for broadcasting advertisements and shooting advertisement delivery pictures; a broadcast control cloud end is used for receiving advertisement placement pictures and advertisement placement information sent by the broadcast controlterminal of the equipment; an advertisement management system is used for receiving advertisement delivery pictures sent by the broadcast control cloud end; a picture management system is used for making the advertisement putting pictures into the last publication report and sending it to the advertiser, and the last publication report includes the planning information of the advertisement puttingpictures. The block chain is connected with the device broadcast control terminal, and is used for encrypting the advertisement putting picture and the advertisement putting information to generate the reference fingerprint code, encrypting the uploaded report of the advertiser to generate the verification fingerprint code, judging whether the reference fingerprint code exists in the verificationfingerprint code, and obtaining the verification result. The monitoring system and the monitoring method of the invention can accurately monitor whether an advertisement operator puts out advertisements according to the requirements of an advertiser, and accurately detect whether the advertisement operator cheats or not.

Description

technical field [0001] The invention relates to the technical field of advertising monitoring, in particular to an advertising media monitoring system and method. Background technique [0002] At present, advertising operators usually charge advertisers according to the display location and the number of impressions. Advertisers need to determine whether the advertisement operator will place advertisements in accordance with the specified requirements, such as whether to place specified advertisements, whether to place advertisements according to the specified time, and so on. When the advertisement is displayed in public places such as shopping malls, office buildings or residential buildings, the advertiser can only send staff or the advertisement operator to take pictures or videos to verify whether the advertisement meets the requirements. However, in this case, when the advertising operator sends the pre-shot or recorded pictures or videos to the advertiser to deceive ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F21/16G06F21/60
CPCG06F21/16G06F21/602G06F21/606G06Q30/0248
Inventor 苏国均李军辉李杉
Owner 北京海逸风传媒股份有限公司
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