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Method and device for evaluating TV channel viewing trend

A TV station and channel technology, applied in the field of TV station channel viewing trend evaluation, can solve the problem that the channel viewing effect evaluation cannot reflect the overall viewing situation, etc.

Active Publication Date: 2021-06-04
CHINA CENTRAL TELEVISION
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] TV station's channel ratings evaluation cannot reflect the overall ratings situation

Method used

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  • Method and device for evaluating TV channel viewing trend
  • Method and device for evaluating TV channel viewing trend
  • Method and device for evaluating TV channel viewing trend

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0022] An embodiment of the present application provides a method for evaluating a television channel viewing trend, which will be described below.

[0023] figure 1 It shows a schematic flow chart of the implementation of the TV station channel viewing trend evaluation method in the embodiment of the present application. As shown in the figure, the method may include the following steps:

[0024] Step 101, calculating the preset time and the viewing duration of the preset channel according to the user attribute data and the user's viewing behavior data;

[0025] Step 102, calculating the channel evaluation index value according to the preset time, the viewing duration of the preset channel and the preset weights of each audience;

[0026] Step 103. Evaluate the viewing trend of the channel according to the channel evaluation index value.

[0027] The TV station channel viewing trend evaluation method provided in the embodiment of the present application is based on the over...

Embodiment 2

[0066] Based on the same inventive concept, an embodiment of the present application provides a TV station channel viewing trend evaluation device. The principle of solving technical problems is similar to the above-mentioned TV station channel viewing trend evaluation method, and repeated descriptions will not be repeated.

[0067] image 3 A schematic structural diagram of an apparatus for evaluating television channel viewing trends in an embodiment of the present application is shown. As shown in the figure, the apparatus includes:

[0068] The first calculation module 301 is used to calculate the preset time and the viewing duration of the preset channel according to the user attribute data and the user's viewing behavior data;

[0069] The second calculation module 302 is used to calculate the channel evaluation index value according to the preset time, the viewing duration of the preset channel and the preset audience weights;

[0070] An evaluation module 303, configu...

Embodiment 3

[0089] In the embodiment of the present application, the evaluation of channel viewing trend of CCTV is taken as an example to describe in detail.

[0090] The embodiment of the present application uses the ratio of viewing share, the ratio of viewing time, and the comparison of changes in viewing as main content for illustration.

[0091] 1. Comparison of trends in audience share throughout the year

[0092] Viewing share examines the percentage value of the number of people watching a certain channel (program) to all the people watching TV at that time. The larger the value, the stronger the market competitiveness of the channel (program) at that time. By analyzing the trend of the data throughout the year, we can clearly see which programs in which time periods have high ratings and which programs have low ratings in a specific time period, as well as the overall ratings effect of the overall program production of the channel. Viewing trends change. Through the analysis o...

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PUM

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Abstract

The present application provides a method and device for evaluating TV channel viewing trends, including: calculating the preset time and viewing duration of preset channels according to user attribute data and user viewing behavior data; The channel evaluation index value is calculated according to the duration and the preset audience weights; and the viewing trend of the channel is evaluated according to the channel evaluation index value. By adopting the solution in this application, it is possible to scientifically, accurately, quickly and effectively evaluate the viewing trend of each channel of a TV station.

Description

technical field [0001] The present application relates to the technical field of broadcasting and television, and in particular, relates to a method and device for evaluating television channel viewing trends. Background technique [0002] At present, there is no scientific and effective evaluation method for the evaluation of the ratings effect of a single channel of a TV station, and most of them are static statistics and comparisons of data for a certain day or a specific time period of a certain day. The disadvantages of this method are obvious. The analysis time period of the evaluation results is very narrow. From the perspective of the whole station or the whole channel, it is difficult to use it to analyze the overall viewing situation. [0003] In summary, the problems in the prior art are: [0004] The TV station's channel ratings evaluation cannot reflect the overall ratings situation. Contents of the invention [0005] Embodiments of the present application p...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/24H04N21/258H04N21/442H04N21/45
CPCH04N21/24H04N21/25866H04N21/25891H04N21/44204H04N21/44213H04N21/4508H04N21/4532
Inventor 刘志忠苏超刘斌王大伟王希扬张寿柱李向远
Owner CHINA CENTRAL TELEVISION