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An advertisement bullet screen processing method and device

A processing method and technology of bullet screen, applied in the field of information processing, can solve the problems of poor advertising promotion effect, low interest in advertising bullet screen display, low user participation, etc., to increase interest, promote promotion, and increase interaction. Effect

Active Publication Date: 2019-05-07
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] The present invention provides a method and device for processing advertisement barrage to solve the technical problems in the prior art that the display mode of advertisement barrage is less interesting, the degree of user participation is not high, and the promotion effect of advertisement is poor

Method used

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  • An advertisement bullet screen processing method and device
  • An advertisement bullet screen processing method and device
  • An advertisement bullet screen processing method and device

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Embodiment Construction

[0029] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0030] It should be understood that, in order to solve the problems in the prior art that the advertisement barrage is not very interesting and the user participation is low, the present invention proposes a method for processing the advertisement barrage, which realizes autonomous participation in the advertisement barrage, It increases the interest of advertisements, increases the interaction with users, and promotes the promotion of advertisements.

[0031] The advertisement barrage processing method and device according to th...

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PUM

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Abstract

The invention discloses an advertisement bullet screen processing method and device. The advertisement bullet screen processing method comprises the steps of obtaining an advertisement bullet screen input by a user, and sending the advertisement bullet screen definition request and the video identifier and the timestamp corresponding to the advertisement bullet screen to the server, so that the server stores the advertisement bullet screen, the corresponding advertisement content and the timestamp into an advertisement bullet screen database corresponding to the video identifier, and receivingan advertisement bullet screen definition request response result returned by the server. Therefore, autonomous participation of the advertisement bullet screen is realized, the interestingness of the advertisement is increased, the interaction with a user is increased, and the promotion of the advertisement is promoted.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method and device for processing advertisement barrage. Background technique [0002] At present, with the popularity of video websites, advertising barrage as a new form of advertising expression has been used in some large-scale advertising media, and barrage has gradually changed from entertainment for a few people to a carnival for the public to participate in. The original professional barrage website has developed to the point where barrage functions appear on all major video websites, and barrage has evolved into a familiar Internet form. [0003] In the related technology, the advertisement barrage is displayed in such a way that when the video is played, a small box pops up on the playback interface at a preset moment, and the box contains some slogans and products of the brand. However, in this way of displaying the advertisement barrage, the a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/488H04N21/475H04N21/431H04N21/81
CPCH04N21/431H04N21/475H04N21/488H04N21/81
Inventor 陈姿
Owner TENCENT TECH (SHENZHEN) CO LTD
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