A device-side advertisement display method and corresponding terminal and server

Abstract

This application discloses a terminal-side advertisement display method and corresponding equipment and servers, which relate to the field of communication technology, and can support custom expansion and flexible reuse of advertisement templates while realizing the flexible integration of advertisement templates with user client pages . In this application, the server is responsible for the allocation and management of the advertising space ID of the user client, as well as the allocation and management of the corresponding advertising template and advertising data. The server sends the advertising data and the advertising template to the terminal separately, and the terminal parses the advertising template to obtain the template. view object, and bind the advertisement data to the template view object according to the binding parameters, and finally display it in the corresponding advertisement position, which can realize flexible matching between the advertisement template and the advertisement data, and can realize the flexible matching between the advertisement template and the user client page Fusion, as well as flexible custom expansion and modification of advertising template control labels and interface properties. The embodiment of this application is used in the advertisement display process of the user client.

Description

technical field [0001] The embodiments of the present application relate to the field of communication technologies, and in particular, to a device-side advertisement display method that can be dynamically changed by a server, and a corresponding terminal and server. Background technique [0002] At present, with the diversification and development of user clients, the advertisement display on the user client interface has become an important way of advertisement display. [0003] In the existing user client advertisement display, the layout of the advertisement display interface is generally pre-hard-coded by the advertising software development kit (Software Development Kit, SDK) or media application, and some control parameters are used to control a small number of interface layouts. Elements do some simple controls, such as adjusting the position of the element. Although this method can integrate the advertising interface into the application interface for native advert...

AI Technical Summary

Problems solved by technology

Although this method can integrate the advertising interface into the application interface for native advertising, the disadvantage is that if you want to adjust the type, style, or layout position of interface elements, it seems powerless.

And the integration of media is difficult, if you want to update the interface, you must upgrade the version

Others control the display of user client advertising interfaces by delivering Cascading Style Sheets (CSS). Compared with pre-hard-coded methods, this method can control the display style of advertisements, but cannot increase or decrease Interface elements, or make major adjustments to the interface layout

Others are to deliver Hypertext Markup Language (HTML) fragments to the end side, and render and display them through WebView. Although it is also possible to dynamically change the display effect of advertisements, it takes up a lot of memory and is poorly compatible with native pages. Poor display effect, inability to expand custom controls and other shortcomings

Others send the advertisement template, template script and advertisement data to the terminal separately. When parsing, the terminal needs to parse the advertisement template into the template page code and place it on the advertisement page, and then execute the template script to place the advertisement data on the corresponding advertisement page. , although it can save memory, the matching between the advertising data and the advertising template is realized through a fixed script. It can be seen that the advertising template and the advertising data have a determined and fixed matching relationship, and it does not support custom modification of the advertising template. Therefore, , there are still problems of poor compatibility with native pages and poor display effects

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