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Data processing method and device, server and computer readable medium

A technology of data processing and demand data, applied in the Internet field, can solve the problems of advertisers giving up orders, not knowing the needs of advertising, and reducing the reservation rate of advertising sales systems, etc. Effect

Pending Publication Date: 2019-07-30
TENCENT TECH (BEIJING) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the remaining available inventory flow in the advertising sales system is dynamically changing, and this change may cause the inventory flow that can be actually allocated to advertisers in the system to not match the advertiser's demand for advertising flow. Under such circumstances, the advertiser does not know how to adjust the demand for advertising delivery based on the remaining available inventory flow, nor how to place an order smoothly to realize the delivery of the advertisement. booking rate

Method used

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  • Data processing method and device, server and computer readable medium
  • Data processing method and device, server and computer readable medium
  • Data processing method and device, server and computer readable medium

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Embodiment Construction

[0039] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the drawings in the embodiments of the present invention.

[0040] Advertisement, as the name suggests, is to advertise widely, that is, to inform the general public of something. Advertisement in a narrow sense refers to the means by which business users (advertisers) disseminate product or service information to consumers through advertising media platforms in a paid manner. In terms of media, advertisements may include, but are not limited to: newspaper advertisements, magazine advertisements, TV advertisements, movie advertisements, online advertisements, video advertisements, etc. Correspondingly, advertising media platforms include, but are not limited to: traditional media platforms such as newspapers and magazines, and multimedia platforms such as television, movies, web pages, and videos.

[0041] In the embodiment of the pres...

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Abstract

The embodiment of the invention discloses a data processing method and device, a server and a computer readable medium, wherein the method comprises the steps of obtaining the demand data of advertisement putting, the demand data comprising the demand of the advertisement flow and an advertisement orientation condition; obtaining the flow inventory information meeting the advertisement orientationcondition, wherein the flow inventory information comprises the maximum available inventory flow, the remaining available inventory flow and the adjustable inventory flow; carrying out advertisementputting analysis according to the demand quantity and the flow inventory information to obtain an analysis result; and outputting the traffic inventory information and the analysis result. According to the invention, the more comprehensive flow inventory information and analysis results can be outputted according to the advertisement putting requirements of the user, an advertiser is assisted to quickly make an advertisement putting decision, the data processing efficiency is improved, and the advertisement reservation rate is improved.

Description

technical field [0001] The present invention relates to the field of Internet technology, in particular to the field of advertising technology, and in particular to a data processing method, a data processing device, a server and a computer-readable storage medium. Background technique [0002] The advertising sales system refers to a system that can provide an advertising multimedia platform and place advertisements on the advertising multimedia platform for enterprise users (advertisers) at a fee. In the advertising sales system, after receiving the advertising demand put forward by the advertiser, the current remaining available inventory flow of the advertising sales system will be fed back to the advertiser, so that the advertiser can place an order to purchase advertising flow and place an advertisement according to their actual needs. However, the remaining available inventory flow in the advertising sales system is dynamically changing, and this change may cause the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0244
Inventor 江志陈戈徐澜师明华金伟张弘朱匡一江进
Owner TENCENT TECH (BEIJING) CO LTD
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