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Embodiments of the present application disclose a survey questionnaire pushing method and device, electronic equipment and storage medium. The method comprises: obtaining data information of a to-be-pushed survey questionnaire; preprocessing the data information to obtain at least one spliced word group; the preprocessing comprises synonym replacement and splicing processing; inputting the at least one spliced word group into a target survey questionnaire pushing model to obtain a target object corresponding to the to-be-pushed survey questionnaire, and pushing the to-be-pushed survey questionnaire to the target object. The technical scheme of the embodiments of the present application carries out word segmentation on a text question and an option corresponding to the text question, extracts key information of the survey questionnaire and discards word groups without actual meaning, splices at least one spliced word group, greatly simplifies the content of the survey questionnaire, obtains a target object corresponding to the to-be-pushed survey questionnaire according to the spliced word group, and improves the efficiency of survey questionnaire analysis and the accuracy of survey questionnaire pushing.