Real-time discount coupon issuing method based on user behaviors

Abstract

The invention discloses a real-time discount coupon issuing method based on user behaviors. The method comprises the following steps: obtaining related information of a user on a platform; classifyingthe related information of the user; respectively calculating the classified information of the user; generating a user level and a user category according to related calculation results; determininga coupon limit issued to the user; issuing a coupon with a corresponding limit to the account of the user; wherein a working system of the method comprises a central processing unit, an information acquisition module, a data processing module, a data calculation module, a grade division module, a user classification module, a discount coupon limit generation module and a discount coupon issuing module. According to the method, the corresponding discount coupon limit can be reasonably determined in real time according to the related information of the visited user, the discount coupon conforming to the current scene, the store and the condition of the user is issued to the user account to stimulate the consumption of the user account, the user can enjoy the reasonable discount limit, and the sales performance of the merchant is also improved.

Description

technical field [0001] The invention relates to the technical field of issuing coupons, in particular to a real-time coupon issuing method based on user behavior. Background technique [0002] Coupons can reduce the price of products. Its essence is a tool to stimulate consumption in the short term. It and points just constitute the basic tools of daily marketing. The purpose of consumers using coupons is self-evident, that is, to save money and issue discounts At the same time, it also makes invisible advertisements for merchants; [0003] Coupons include electronic coupons and paper coupons. Compared with the limitations of paper coupons, electronic coupons are developed on the basis of the Internet. Consumers can search for massive amounts of information through powerful network search functions. The same discount information can be searched through multiple channels. The information platform provides search by keywords such as industry category, business district distri...

AI Technical Summary

Problems solved by technology

[0004] With the continuous development of the Internet and e-commerce, e-commerce platforms often issue various electronic coupons to attract and motivate users. Different user behaviors are used to issue coupons corresponding to the amount to motivate users to consume, resulting in a low usage rate of coupons, making it impossible for most users to enjoy benefits, and it is also difficult to improve the sales performance of merchants

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