The invention relates to a sales management system and a sales management implementation method. The sales management system comprises a client information acquisition unit, a sales clue unit, a client database, a sales flow unit, a flow regulation server, a superior terminal, and a result database. According to the sales management system and the sales management implementation method, the whole process from pre-sales to the sales is effectively in series connection to carry out unified management, a complete business management chain is maintained and at the same time, can be structuralized, any nodes can be cut in to implement the management of sales business. In the whole process of pre-sales and sales, follow-up record is implemented from the beginning to the end, the follow-up record is based on a timeline, and therefore the sales main line is clear, the work of sales personnel is more organized, and follow-up in time of multiple business main lines is convenient.