Sequence recommendation method and system based on dynamic interaction attention mechanism
A technology of dynamic interaction and recommendation method, which is used in sales/rental transactions, instruments, electronic digital data processing, etc., to achieve the effect of accurate recommendation results
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Embodiment 1
[0053]Sequence recommendation is to predict the next object that the user may be interested in based on the user's interaction history over a period of time. A reasonable and effective sequential recommendation model should be able to effectively combine users' long-term and short-term preferences. Existing methods always regard the user's long-term interest preference as a static and fixed vector, and the user's long-term preference remains unchanged when dealing with different dynamic preferences of the user. But this is unreasonable, because in the face of users' different dynamic preferences, their long-term preferences should have different importance. The relative importance of events in a user's long-term interaction history depends on the events in his short-term interaction history, and vice versa. If a user has searched for cameras in the current session, long-term electronics-related interactions in the user's long-term search history should be more important than ...
Embodiment 2
[0108] In this embodiment, the Tmall e-commerce data set and the Tianchi e-commerce data set are selected, and the specific information of the data sets is shown in Table 1 below:
[0109] Table 1
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[0112] This experiment selected the following models as comparison objects: Item-pop is a method of sorting items according to the number of interactions of items, and then recommending according to the ranking, which is a non-personalized method. FPMC is a recommendation method based on Markov chain and collaborative filtering. GRU4Rec, a recommendation model based on RNN and query sessions, is a non-personalized approach. HRNN is used for personalized query-session-based recommendation method, which adopts a hierarchical RNN-structure, namely session-level RNN and user-level RNN, which are used to simulate short-term and long-term preferences of users. NARM is based on the RNN model and applies the attention mechanism to capture the user's preference inf...
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