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Cross-scene project recommendation method and device, electronic equipment and storage medium

A project recommendation and project technology, applied in the computer field, can solve the problems of little improvement in user acquisition efficiency and no response to the real needs of users.

Active Publication Date: 2019-10-18
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, the comprehensive project packaged by this method does not reflect the real needs of users, and has little effect on improving the efficiency of user acquisition projects

Method used

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  • Cross-scene project recommendation method and device, electronic equipment and storage medium
  • Cross-scene project recommendation method and device, electronic equipment and storage medium
  • Cross-scene project recommendation method and device, electronic equipment and storage medium

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0027] A cross-scenario item recommendation method disclosed in the embodiment of the present application, such as figure 1 As shown, the method includes: Step 110 to Step 150.

[0028] Step 110, according to the user's historical behavior data, determine several first item sequences corresponding to the preset user behavior.

[0029] The items described in some embodiments of the application can be catering products, hotels, tickets, beauty items, entertainment items, etc. of the e-commerce platform.

[0030] The preset user behavior described in the embodiment of the present application includes: any one or more behaviors of the user such as purchasing, clicking, browsing, and bookmarking. For example, after user 1 clicks item A, then clicks item B, and then user 1 purchases item C, the platform will record a piece of user historical behavior data, which includes the correspondence between user 1's click and purchase behavior The first item sequence composed of item A, ite...

Embodiment 2

[0072] A cross-scenario item recommendation device disclosed in this embodiment, such as Figure 4 As shown, the device includes:

[0073] The first item sequence determination module 410 is configured to determine several first item sequences corresponding to preset user behaviors according to user historical behavior data;

[0074] The second item sequence determination module 420 is configured to split and reorganize each of the first item sequences, and determine several second item sequences, so that two adjacent items in each of the second item sequences Match different scenarios;

[0075] The item word vector model training module 430 is used for training the item word vector model based on the plurality of second item sequences;

[0076] The item word vector determination module 440 is used to determine the first word vector of the target item and the second word vector of the item to be recommended that matches different scenarios with the target item through the it...

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Abstract

The invention discloses a cross-scene project recommendation method, and belongs to the technical field of computers. The cross-scene project recommendation method comprises the steps of determining aplurality of first project sequences corresponding to preset user behaviors according to user historical behavior data; splitting and recombining each first project sequence, and determining a plurality of second project sequences, so that two adjacent projects in each second project sequence are matched with different scenes; training a project word vector model based on the plurality of secondproject sequences; determining a first word vector of a target project and a second word vector of a to-be-recommended project matched with the target project in different scenes through the project word vector model; and according to the similarity between the first word vector and each second word vector, determining the to-be-recommended item recommended for the target item, so that the recommended cross-scene item better meets the requirements of the user, and the efficiency of obtaining the item by the user is improved.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to a cross-scenario item recommendation method, device, electronic equipment, and computer-readable storage medium. Background technique [0002] As a technical means to solve information overload and tap potential needs of users, recommendation plays an important role in all major network platforms. Usually, the network platform includes a large number of items matching different scenes, for example, catering items matching catering scenes, tourism items matching tourism scenes, entertainment items matching leisure and entertainment scenes, and so on. For the convenience of the region, items other than the scene matched by the item currently browsed by the user are generally referred to as comprehensive items. In the prior art, there are two common item recommendation methods: the first one is to recommend other items that match the same scene as the currently browsed ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535
CPCG06F16/9535
Inventor 邹旭华吴骏超刘永威
Owner BEIJING SANKUAI ONLINE TECH CO LTD