Information recommendation method, device, computer equipment and storage medium

An information recommendation and user technology, applied in the Internet field, can solve the problems of untargeted information recommendation, low advertising overlap, and sparse recommendation methods, and achieve the effects of improving pertinence, making up for sparsity, and increasing data dimensions

Active Publication Date: 2022-07-19
深圳新度博望科技有限公司
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AI Technical Summary

Problems solved by technology

However, in the above method, the user’s advertising overlap is low, and the way of recommending the user’s advertising behavior data is relatively sparse, so that the final information recommendation is not targeted

Method used

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  • Information recommendation method, device, computer equipment and storage medium
  • Information recommendation method, device, computer equipment and storage medium
  • Information recommendation method, device, computer equipment and storage medium

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Embodiment Construction

[0076] The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, but not all of the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

[0077] The information recommendation method provided by the embodiment of the present invention can be applied to, for example, figure 1 A schematic diagram of the system framework, the above-mentioned advertisement delivery system can be applied to any application APP, mainly for the application scenario of the input method APP, the above-mentioned application APP is installed in a terminal device, wherein the terminal device can be but not...

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Abstract

The invention discloses an information recommendation method, device, computer equipment and storage medium, which can be used to improve the pertinence of information recommendation. The method part includes: calculating a user's interest in each first application according to search data, click data and installation data; obtaining application description text corresponding to each first application; according to the TF-IDF vector of the application description text and each first application The user's contribution to the user determines the user's feature vector; according to the user's feature vector, the user is clustered to obtain a user group; according to the similarity between the target user and other users in the user group, and other users' interests in the second application The second application for the target user is determined as the application to be recommended; recommendation information is generated according to the application to be recommended, and the recommendation information is recommended to the target user.

Description

technical field [0001] The present invention relates to the field of Internet technologies, and in particular, to an information recommendation method, device, computer equipment and storage medium. Background technique [0002] In order to improve the accuracy and pertinence of advertisement recommendation, various information recommendation methods have appeared. Traditionally, the user's advertisement behavior data is usually used, that is, whether the user clicks on an advertisement, and obtains the user information. The user prefers the type of advertisements, so as to recommend related types of applications to the user for the purpose of advertising. However, in the above-mentioned method, the user's advertisement overlap is low, and the method of recommending the advertisement behavior data of the user is relatively sparse, so that the final information recommendation is not pertinent. SUMMARY OF THE INVENTION [0003] Embodiments of the present invention provide a...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0255G06Q30/0256G06Q30/0277
Inventor 赵琪王更生糜帅
Owner 深圳新度博望科技有限公司
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