Consumer automatic locking method based on automobile 4S store intelligent sales

An automatic locking, consumer technology, applied in marketing, commerce, instruments, etc., can solve the problems of no one receiving consumers, not being able to recall immediately, and poor consumer experience.

Pending Publication Date: 2019-11-12
CHONGQING COLLEGE OF ELECTRONICS ENG
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AI-Extracted Technical Summary

Problems solved by technology

As a result, it is very laborious for shopping guides and consumers to interact with each other before the transaction
For 4S stores, it also consumes a lot of manpower and material resources. Although consumers stay in the store for a long time, the efficiency is low due to the long communication process.
And often due to the limited staff in the store, each customer takes a long time to receive, which will cause many consumers to be ...
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Abstract

The invention discloses a consumer automatic locking method based on automobile 4S store intelligent sales. The consumer automatic locking method comprises the steps that a 4S store controller is combined with a face camera and a face recognition and proofreading module to carry out face collection and locking on a consumer; an entrance guard worker terminal builds and supplements consumer files entering the 4S store; consumption data are supplemented and shared on a consumer terminal by a consumer; the stay area of the consumer in the 4S store is monitored by adopting an area identification module and an area monitoring camera; and the server is used for formulating consumer purchase track information. The method has the advantages that through the steps, the identity of the consumer is automatically recognized and locked, the purchase intention of the consumer is quickly known, and intelligent recommendation and automobile sales are achieved.

Application Domain

Buying/selling/leasing transactionsMarketing

Technology Topic

Computer moduleComputer science +1

Image

  • Consumer automatic locking method based on automobile 4S store intelligent sales
  • Consumer automatic locking method based on automobile 4S store intelligent sales
  • Consumer automatic locking method based on automobile 4S store intelligent sales

Examples

  • Experimental program(1)

Example Embodiment

[0073] The specific embodiments and working principles of the present invention will be described in further detail below with reference to the accompanying drawings.
[0074] In this embodiment, the 26 4S stores of Guanghui Group in the main city area of ​​Chongqing are taken as an example for specific introduction. It will be introduced in detail with the China Automobile Southwest Huatong Toyota 4S shop located in the northern new district of Chongqing. There are 3 entry passages in the Zhongqi Southwest Huatong Toyota 4S store, and 8 parking areas for cars to be sold.
[0075] A consumer automatic locking method based on intelligent sales of automobile 4S stores, including a consumer locking system, combined with figure 1 It can be seen that the consumer locking system includes a server, a database is connected to the server, and K consumer terminals, L manager terminals, and G staff terminals are connected to the server. At least including shopping guide staff terminals and access control staff terminals; N 4S store controllers are connected to the server; face recognition and proofreading modules, promotion modules, and sales area division management modules are set in the 4S store controllers. The face acquisition end of the 4S store controller is connected with M face cameras, the area recognition end of the 4S store controller is connected with H area recognition modules, and the area monitoring end of the 4S store controller is also At least H regional surveillance cameras are connected;
[0076] In this embodiment, K increases as consumers gradually increase. N=26; M=3; H=8.
[0077] In this embodiment, the number of staff terminals is different according to the size of each 4S store. In this embodiment, there are 30 staff terminals in the Southwest Huatong Toyota 4S store, of which 6 are access control staff terminals, and each entry channel has 2 access control staff; there are a total of shopping guide staff in the store, 2019 On June 15th, 24 shopping guide staff were all on duty, while there were 24 shopping guide staff. Combine Image 6 It can be seen that in this 4S store, all the shopping guide staff have rich sales experience for the 8 models of cars on sale.
[0078] In this embodiment, the database stores the identity information of all terminals, all consumer files, all shopping guide staff in each 4S store, access control staff, and the geographic location of the 4S store.
[0079] Specifically, in this embodiment, the consumer terminal is provided with a basic information unit, a purchase demand unit, a car holding unit, a purchase progress unit, a car after-sales service unit, a QR code production unit, and a consumption data synchronization unit; The basic information unit is used to obtain and save the consumer's contact information; the purchase demand unit is used to obtain the consumer's preferred car model, car purchase price, payment method, and car purchase; the car holding unit is used to record the consumer's purchase Automobile brand, model, automobile parameters and configuration; the purchase progress unit is used to track the progress of the procedures for the purchase of automobiles by consumers; the automobile after-sales service unit is used to record the warranty time of the entire automobile; used for consumers to make after-sales appointments; The two-dimensional code production unit is used to integrate and package unit data and generate a data two-dimensional code; the consumption data synchronization unit is used for consumers to request to download data about themselves in the database or to authorize the disclosure of all consumers saved by their consumer terminals Unit data.
[0080] In this embodiment, a test drive reservation unit is also provided on the consumer terminal, and the test drive reservation unit is used to obtain the test drive request of the driver; , Driving age and test drive vehicle model, evaluate the driving skills of the test driver, and obtain the test drive evaluation result; according to the test drive evaluation result, respond to the test drive request and match the accompanying driver.
[0081] In this embodiment, the shopping guide staff terminal is provided with a recommendation data acquisition unit, a customer address book unit, a consumption intention recording unit, a sold car progress unit, a QR code scanning and decoding unit, and a work data synchronization unit; The data acquisition unit is used to acquire the basic information, purchase demand information, and purchase trajectory information of the consumers matched by the recommendation module; the customer address book unit is used to save a list of all consumers that have been received and the corresponding basic information and purchase trajectories Information; the consumption intention recording unit is used to separately record, add, and modify the purchase demand information of all consumers; the sold car progress unit is used to simultaneously sell the car to the corresponding car owner to process the progress of the car procedure; the two-dimensional code scanning and decoding The unit is used to scan the data QR code generated by the consumer terminal, and perform data decoding and data storage; the work data synchronization unit is used to obtain the authorization of the shopping guide staff, and synchronize all the consumer data saved by the shopping guide staff terminal to the server ;
[0082] In this embodiment, combining figure 1 It can be seen that a consumer profile generation and supplement unit is provided in the access control staff terminal; a label binding unit is also connected to the access control staff terminal.
[0083] The consumer smart lock method includes the following steps:
[0084] The 4S store controller combines the face camera and the face recognition and proofreading module to perform the steps of collecting and locking the consumer's face; combining figure 2 It can be seen that the specific steps are:
[0085] SA1: The 4S store controller controls the face camera to obtain all the face pictures to be compared in the monitoring screen in real time, and transmits all face pictures to be compared to the face recognition and proofreading module in the order of appearance;
[0086] Wherein, all the face cameras are installed in the entry passage of the current 4S shop in a one-to-one correspondence, and at least one access control staff is configured in each entry passage;
[0087] SA2: The 4S store controller controls the face recognition and proofreading module to compare the received face pictures to be compared with the face pictures of all the staff in the 4S store;
[0088] Wherein, the face picture of the staff member is saved in the database in advance;
[0089] SA3: If it matches the face picture of any worker, delete the picture; otherwise, go to step SA4;
[0090] SA4: Compare the face picture to be compared with the picture in the consumer profile saved in the database, determine whether the consumer corresponding to the face picture to be compared has a consumer profile, and send the comparison result to the entry Access staff terminal corresponding to the channel.
[0091] Combine figure 2 It can also be seen that, in this embodiment, in step SA4, the steps for the access control staff terminal to construct and supplement the consumer files entering the 4S store are specifically as follows:
[0092] SB1: The access control staff terminal obtains the comparison result. If the face picture to be compared does not have a consumer profile, go to step SB2; otherwise, go to step SB3;
[0093] SB2: The access control staff obtain the basic information of the corresponding consumers and purchase demand information through inquiry, and establish the consumer profile on the access control staff terminal in combination with the consumer profile generation and supplement unit;
[0094] The consumer profile includes at least basic consumer information, purchase demand information, and purchase trajectory information. For a newly established consumer profile, the data in the purchase trajectory information is empty;
[0095] SB3: The access control staff selects the most matching shopping guide staff from the currently available shopping guide staff on the access control staff terminal according to the consumer profile, and sends the consumer profile to the corresponding shopping guide staff terminal ;
[0096] In this embodiment, if the consumer is the second or last visitor to the store, the shopping guide staff who communicated with the last time will be given priority, and the corresponding shopping guide staff terminal will retrieve the consumption stored in the corresponding terminal according to the prompt Records of consumers’ consumption intentions.
[0097] SB4: The access control staff binds a blank label to the consumer profile at the access control staff terminal in conjunction with the label binding unit, and generates a shopping guide label to be worn by the corresponding consumer.
[0098] It also includes a step for consumers to supplement and share consumption data on the consumer terminal; in the step for consumers to supplement and share consumption data on the consumer terminal, when the consumption data is supplemented, the consumer Add, modify and save data for all units in the consumer terminal; combine image 3 It can be seen that the specific steps for sharing consumption data are:
[0099] SC1: Consumers select the unit data that needs to be integrated and packaged from their consumer terminals; combine the QR code production unit to generate a data QR code;
[0100] SC2: The shopping guide staff scans the data QR code through their shopping guide staff terminal, decodes it, and obtains decoded data;
[0101] SC3: The shopping guide staff terminal updates the acquired consumer profile with the decoded data obtained by decoding, and obtains the latest consumer profile.
[0102] Combine Image 6 It can be seen that it also includes the steps of using an area recognition module and an area monitoring camera to monitor the stay area of ​​consumers in the 4S store; the use of the area recognition module and area monitoring camera to monitor the stay area of ​​consumers in the 4S store In the step, the sales area of ​​the 4S shop is divided in advance to obtain 8 parking area areas for cars to be sold, and the 8 area recognition modules and 8 area monitoring cameras are respectively installed in the 8 parking area areas one by one. ; And set the recognition frequency of the area recognition module in advance;
[0103] In this embodiment, the area identification module is an RFID reader, the shopping guide tag is an RFID tag, and the transmission distance of the tag is 2-3 meters.
[0104] Combine Figure 4 It can be seen that the specific monitoring steps are:
[0105] SD1: The 4S store controller controls H area identification modules to send out shopping guide label excitation signals in real time, and the shopping guide label excitation signals are sent once every 2s.
[0106] SD2: The 4S store controller obtains the shopping guide label identification information A fed back by the area identification module B, and calibrates the parking location area C where the area identification module B is located, and the consumer D corresponding to the shopping guide label identification information A To confirm the identity;
[0107] SD3: The 4S store controller counts the stay time of the consumer D in the area C of the current parking location;
[0108] SD4: Within the preset time threshold of leaving the area, if the area identification module B has not collected the shopping guide label identification information A, the time corresponding to the last time the shopping guide label identification information A was received is used as the receiving time, thereby obtaining the consumer D staying time in the parking location area C;
[0109] In this embodiment, the time threshold for leaving the area is 10 minutes.
[0110] SD5: The 4S store controller obtains the in-vehicle pictures taken by the area monitoring camera installed in the parking location area C during the stay time in the area, and saves them in the corresponding consumer files.
[0111] In this embodiment, when any area recognition module in the 4S store controller collects the shopping guide tag identification information A, it is determined that the current time is the time when the consumer enters the store; within the preset departure time threshold, the 4S store controls When the shopping guide label identification information A is not collected by the shopping guide label identification information A, the time corresponding to the last time the shopping guide label identification information A is received is used as the consumption check-out time; according to the consumer’s entry time and consumption check-out time, the 4S store stay time is obtained .
[0112] Among them, shopping guide label identification information A, area identification module B, parking location area C, and consumer D are all general references. Among them, shopping guide label identification information A corresponds to consumer D; area identification module B is installed in parking location area C The above are all corresponding settings.
[0113] In this embodiment, combining Figure 5 It can be seen that the steps used by the server to formulate consumer purchase trajectory information are as follows:
[0114] SE1: When the server receives the consumer profile newly created by the 4S store controller E, it sets the consumer purchase track information F to be empty;
[0115] SE2: After receiving the 4S store controller E from the 4S store controller E, the server uses the 4S store W as the starting point in the consumer D’s purchase trajectory information F;
[0116] SE3: When the server receives a request from any 4S store controller to retrieve consumer D’s consumption profile, the 4S store that made the request will be used as the transit point in the consumer D’s purchase trajectory information F;
[0117] The starting point and all the passing points of the purchase track information are sorted in the order of time. In this embodiment, according to the purchase trajectory, combined with changes in space and time, a trajectory time-space map module is also provided for constructing a shopping trajectory graph.
[0118] In this embodiment, in the starting point and passing point in the purchase trajectory information F, the 4S store brand, entry time, 4S store stay time, in-store stay area and store corresponding to the store are stored at each point. Area stay time.
[0119] In this embodiment, combining figure 1 , A purchasing intention scoring module is set in the server, and the purchasing intention scoring module performs purchasing intention scoring according to the purchase trajectory information of consumers;
[0120] At the same time, the consumer's purchase intention score in the current 4S store is updated in combination with the stay time in the current 4S store, the stay area in the store, the stay time in the area and the corresponding operation screen.
[0121] Using the above scheme, combined with the monitoring and preferences of consumers, evaluate consumers' satisfaction with vehicles or purchase intentions, so that in-store shopping guides can control and focus on the introduction of consumers during the sales process.
[0122] It should be pointed out that the above description is not a limitation of the present invention, and the present invention is not limited to the above examples. The changes, modifications, additions or substitutions made by those skilled in the art within the essential scope of the present invention, It should also belong to the protection scope of the present invention.

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