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Outdoor advertisement playing method

An advertisement playing and outdoor technology, applied in advertising, marketing, etc., can solve problems such as inability to access DSP advertisements or live streaming advertisements, play task conflicts, and inability to make full use of electronic screens, so as to avoid play task conflicts and improve utilization , the effect of meeting the needs of advertising

Inactive Publication Date: 2019-12-13
上海维智卓新信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] (1) When there are many advertisements, there will be more task lists, which may easily lead to conflicts in playing tasks;
[0005] (2) The platform cannot predict the idle time of the electronic screen. Even if the electronic screen is not full, it cannot access online DSP advertisements or live streaming advertisements, and cannot make full use of the electronic screen

Method used

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  • Outdoor advertisement playing method

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Embodiment Construction

[0017] The present invention will be specifically introduced below in conjunction with the accompanying drawings and specific embodiments.

[0018] see figure 1 , the outdoor advertisement playing method that the embodiment of the present invention provides comprises the following steps:

[0019] S101. The advertising platform matches corresponding electronic screens and playing strategies for each advertising program according to the customer's demand parameters.

[0020] S102. The advertising platform generates a program list according to the playing strategy and the material corresponding to the outdoor advertisement, and sends the program list to the electronic screen.

[0021] S103, the electronic screen receives the program list and plays each advertisement in the program list according to the playing strategy.

[0022] S104, the electronic screen generates a corresponding play log and uploads the play log to the advertising platform when the play of each playlist is c...

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Abstract

The invention discloses an outdoor advertisement playing method, relates to the technical field of advertisement putting. The method comprises the following steps of setting a corresponding electronicscreen and a playing strategy for an advertisement program according to demand parameters of a client, avoiding the conflict of playing tasks, predicting the idle time of the electronic screen, meeting the personalized advertisement putting demand of the client and improving the utilization rate of the electronic screen.

Description

technical field [0001] The invention relates to the technical field of advertising, in particular to an outdoor advertising playing method. Background technique [0002] Traditional advertisement playback generally adopts a carousel playback method. The so-called advertisement carousel is the same group of materials (pictures or videos) that are played in a certain period of time (such as 900 seconds). This carousel method is more suitable for fixed advertisement playback requirements. Infrequent delivery of advertisements up and down. [0003] The current advertisement playback generally adopts the method of timing playback. The so-called scheduled task advertisement playback is to set the playback time strategy for each advertisement, set the rotation period of the advertisement to 5 minutes, and play an advertisement every 5 minutes during the period from 8:00 to 9:00. Compared with the carousel mode, it supports the specified time period and playback times. The current...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271
Inventor 李玉新
Owner 上海维智卓新信息科技有限公司