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Method and device for processing information

A technology for pushing information and correcting information, which is applied in the computer field and can solve problems such as low accuracy

Active Publication Date: 2020-05-08
BEIJING BYTEDANCE NETWORK TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] For such push information in the cold start stage, due to the lack of user data related to the push information, the accuracy of the probability predicted by the existing conversion probability prediction model for the push information is generally low

Method used

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  • Method and device for processing information
  • Method and device for processing information
  • Method and device for processing information

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Embodiment Construction

[0025] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0026] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0027] figure 1 An exemplary system architecture 100 is shown to which embodiments of the method for processing information or the apparatus for processing information of the present application can be applied.

[0028] like figure 1 As shown, the system architecture 100 m...

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Abstract

The embodiment of the invention discloses a method and device for processing information. One specific embodiment of the method comprises the steps of obtaining an estimated conversion rate and a realconversion rate associated with target push information and a target conversion target, wherein the estimated conversion rate is calculated based on the probability which is predicted by a target prediction model and related to the target push information and the target conversion target; determining whether a preset correction condition is met or not currently based on the estimated conversion rate and the real conversion rate; and if so, generating correction information based on the ratio of the estimated conversion rate to the real conversion rate. According to the embodiment, targeted information generation is realized. The generated correction information can help to correct the probability which is predicted subsequently by the target prediction model and related to the target pushinformation and the target conversion target.

Description

technical field [0001] The embodiments of the present application relate to the field of computer technologies, and in particular to methods and devices for processing information. Background technique [0002] There is interactive push information in existing push information, and network users can enter a specific website or open a specific window by selecting (for example, single-clicking or double-clicking) such push information. In addition, customers can set corresponding conversion goals for such push information. [0003] For such push information in the cold start stage, due to the lack of user data related to the push information, the accuracy of the probability predicted by the existing conversion probability prediction model for the push information is generally low. Contents of the invention [0004] The embodiments of the present application propose a method and an apparatus for processing information. [0005] In the first aspect, the embodiment of the pre...

Claims

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Application Information

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IPC IPC(8): H04L12/58H04L29/08H04L12/24
CPCH04L41/147H04L41/145H04L51/214H04L67/55
Inventor 洪春晓杜思良
Owner BEIJING BYTEDANCE NETWORK TECH CO LTD