Media information processing method and device, and storage medium
An information processing method and media information technology, applied in the field of Internet media processing, can solve problems such as difficulty in bidding reasonably and uncertainty of advertisers
Pending Publication Date: 2020-09-04
GUANGDONG OPPO MOBILE TELECOMM CORP LTD
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Problems solved by technology
[0003] In related technologies, advertisers cannot determine the effect of the corresponding price, making it difficult to bid reasonably, and the advertising platform also needs to consider how to direct and expose the traffic of its own platform as much as possible to improve the utilization of platform resources
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Embodiment Construction
[0055] Before the present invention is further described in detail in conjunction with the embodiments, the related technologies of advertisement delivery are described first.
[0056] As mentioned above, in addition to the ability of the advertising platform to provide accurate targeted delivery, advertisers need to clearly understand the target group to be advertised, the distribution of the target group, and the competition distribution of the corresponding target group, etc., to avoid the occurrence of The aggregation of most of the traffic makes it impossible for all parties to obtain the traffic, and in turn, some of the traffic is left unattended. That is to say, after the advertiser understands the audience target, and on the premise of satisfying their own advertising return on investment, avoid malicious and invalid competition as much as possible. Therefore, before advertising, it is very important to understand the competitiveness of the advertisement to be placed,...
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The invention discloses a media information processing method and device, and a storage medium. The method comprises the steps of determining a delivery expected target and a condition parameter combination for to-be-delivered media information, wherein the delivery expectation target represents a delivery effect expected to be obtained for the media information, and the condition parameter combination comprises at least one putting condition for the media information and parameters corresponding to each putting condition in the at least one putting condition; acquiring historical media data according to the condition parameter combination, and analyzing according to the historical media data to obtain an analysis result for the media information, wherein the analysis result represents a predicted delivery effect obtained by delivering the media information based on the condition parameter combination; determining an adjustment scheme according to the delivery expected target and the analysis result, wherein the adjustment scheme comprises the step of adjusting parameters in the condition parameter combination and / or adjusting the cost related to putting the media information.
Description
technical field [0001] The invention relates to Internet media processing technology, in particular to a media information processing method, device and storage medium. Background technique [0002] With the development of Internet technology, the Internet has become the main platform for broadcasting various media information. Furthermore, more and more advertiser users (referred to as advertisers) choose to broadcast media information (such as advertisements) on the Internet platform. During the entire process of online advertising, advertisers hope to obtain sufficient advertising traffic at a reasonable bid, that is, to obtain as much advertising traffic as possible under the premise of meeting the return on investment (ROI, Return on Investment). As for the advertising platform, it is hoped that all the traffic on the platform can be bid reasonably and fully utilized to achieve the maximum monetization efficiency of the traffic. [0003] In related technologies, adver...
Claims
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Patent Timeline
Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0273
Inventor 黄崇远
Owner GUANGDONG OPPO MOBILE TELECOMM CORP LTD