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System for mediating advertisement and operation method therefor

An operation method and advertising technology, applied in advertising, marketing, data processing applications, etc., can solve problems such as difficult to change advertising content, interference content users, etc.

Pending Publication Date: 2021-02-02
SAMSUNG ELECTRONICS CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Since advertisements are sold and applied when creating content such as AR, VR, and games, it is difficult to change the content of existing advertisements after release
Also, games with existing in-app ads disrupt content users due to ads blocking the screen, accidental clicks causing unwanted transitions, etc.

Method used

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  • System for mediating advertisement and operation method therefor
  • System for mediating advertisement and operation method therefor
  • System for mediating advertisement and operation method therefor

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0023] An advertisement intermediary system according to an embodiment includes a communicator configured to receive from a first device information about content to be inserted into an advertisement and information about inventory included in the content, and communicate to one or more second devices transmitting content-related information and inventory-related information; a memory storing one or more instructions; and a processor configured to execute the one or more instructions stored in the memory, wherein the processor is configured to execute a or a plurality of instructions to perform the following control operations when a request for inserting an advertisement into the inventory is received from the second device: select an advertisement content from a plurality of pieces of advertisement content corresponding to the second device, receive the selected advertising content, and sending the advertising content to a third device that executes the content.

[0024] The...

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PUM

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Abstract

Disclosed is a system for mediating an advertisement, the system comprising: a communication unit for receiving, from a first device, information of a content in which an advertisement is to be inserted and information of inventory included in the content, and transmitting the information of the content and the information of the inventory to one or more second devices; a memory for storing one ormore instructions; and a processor for executing one or more instructions stored in the memory, wherein the processor selects one advertisement content among advertisement contents corresponding to the second devices when an advertisement insertion request for the inventory is received from the second devices, receives the selected advertisement content, and controls the advertisement content tobe transmitted to a third device for content execution.

Description

technical field [0001] Embodiments relate to a system for mediating advertisements and a method of operating the same, and more particularly, to a system for mediating advertisements to be inserted into content between developers and advertisers and methods of operating the same . Background technique [0002] The existing digital advertising market is dominated by web banner advertising. The digital advertising market is primarily segmented into supply-side platforms (SSPs), demand-side platforms (DSPs), and advertising intermediary platforms that connect SSPs to DSPs. As an example of an advertising intermediary platform, an advertising exchange (ADX) is a platform on which SSPs and DSPs buy and sell advertisements using a real-time bidding method. [0003] As the supply of mobile devices grows rapidly, so does the in-app advertising market. In-app advertising is dominated by banner ads, pop-up ads, video ads, and frontal ads. In addition, with the rapid growth of mobi...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241G06Q30/0277G06Q30/0246G06Q30/0275G06Q30/0242G06Q30/0251G06Q30/0276
Inventor 申载赫金相孝文昌秀柳基灿赵大元
Owner SAMSUNG ELECTRONICS CO LTD