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Advertisement recommendation method, smart television, system and computer readable storage medium

A recommendation method and advertising technology, applied in the field of advertising, can solve problems such as inability to achieve, achieve the best drainage effect, and improve the effect of browsing advertising experience.

Pending Publication Date: 2021-02-09
SHENZHEN SKYWORTH RGB ELECTRONICS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The main purpose of the present invention is to provide an advertisement recommendation method, which aims to solve the technical problems that cannot be realized in the prior art

Method used

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  • Advertisement recommendation method, smart television, system and computer readable storage medium
  • Advertisement recommendation method, smart television, system and computer readable storage medium
  • Advertisement recommendation method, smart television, system and computer readable storage medium

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Embodiment Construction

[0037] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0038] The main solution of the embodiment of the present invention is: scan the application resource library, access the e-commerce application in the background, and grab the product information related to the application resources in the application resource library; analyze the product information, and generate the corresponding product information The advertisement includes the identification information carrying the access link of the product information; the corresponding advertisement is implanted in the call-out menu of the application resource currently displayed on the front end.

[0039] In the existing technology, with the continuous development of the smart TV industry, various forms of smart TVs are used more and more widely. Correspondingly, advertising when users use these smart TVs has become a common...

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PUM

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Abstract

The invention discloses an advertisement recommendation method, which is applied to the field of advertisements, and comprises the following steps: scanning an application resource library, accessingan e-commerce application at a background, and capturing commodity information related to application resources in the application resource library; analyzing the commodity information to generate anadvertisement corresponding to the commodity information, the advertisement including identification information carrying the commodity information access link; and implanting the corresponding advertisement into a call-out menu of the front-end current display application resource. The invention also discloses a smart television, a system and a readable storage medium. According to the invention,the related commodity information is retrieved by scanning the application resources in the local application resource library, and the corresponding e-commerce commodity advertisement associated with the front-end display application resources is generated and pushed, so that personalized advertisement recommendation is realized, a better advertisement drainage effect is realized, and the advertisement recommendation experience of a user is improved.

Description

technical field [0001] The invention relates to the field of advertisements, in particular to an advertisement recommendation method, a smart TV, a system and a computer-readable storage medium. Background technique [0002] In the existing technology, with the continuous development of the smart TV industry, various forms of smart TVs are used more and more widely. Correspondingly, advertising when users use these smart TVs has become a common means of information promotion. . At present, the common advertising positions are startup advertisements, pre-roll advertisements before video playback, and interstitial advertisements in the middle of video playback. These advertisements need to be uploaded and removed manually, and the management of these advertisements requires a lot of manpower; in addition, most of the advertisement types of these advertisements are hard advertisements, which seriously affect the user experience during the placement process, making it difficult...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q30/06G06F16/955
CPCG06Q30/0276G06Q30/0643G06F16/9554
Inventor 李志水
Owner SHENZHEN SKYWORTH RGB ELECTRONICS CO LTD