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Business development route planning method

A technology for route planning and business development, applied in business, equipment, data processing applications, etc., can solve problems such as increasing the intangible cost of enterprises, overlapping service areas, and affecting performance, so as to improve transaction rate and sales performance, and improve visit efficiency , the effect of increasing output value

Pending Publication Date: 2021-02-09
上海晶确科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, in the field of commercial marketing, the allocation of stores or areas and the planning of visiting routes for business representatives are generally planned by the sales representatives themselves or directly allocated by the company. Therefore, when assigning stores or areas and planning visiting routes, divisions often Unreasonable geographical distribution of outlets in the region, for example: the distance between stores in the service area of ​​the same business representative is too large, the service areas of different business representatives overlap in a large area, and the distribution of outlets among different business representatives is unreasonable Etc., which can lead to unfair competition among reps, which can affect performance
[0003] In addition, in terms of specific visiting route planning, it is mostly decided by the business representatives themselves. Therefore, most of them depend on the familiarity of the business representatives with the street conditions in the service area. For business representatives who are not familiar with the geographical environment, it is easy It takes too much time or distance to visit, which also increases the intangible cost of the enterprise

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0069] Example 1 - Establishing a service area

[0070] Assume that there are N terminal outlets in an area, which need to be allocated to M service representatives. By data processing device, set up terminal network point database, described terminal network point database comprises business development data; By this data processing device, input business representative quantity and service area quantity, form a matrix D (dimension) after terminal network point and business representative sign respectively is M×N).

[0071]

[0072] Through the data processing device, define the initial center point of the service area corresponding to each business representative; through the data processing device, according to the initial center point of the service area, establish a first scheduling module corresponding to each of the business representatives, and according to the first scheduling The module produces the optimal distribution result of service area planning.

Embodiment 2

[0073] Example 2 – Establishing a business development roadmap

[0074] Through the data processing device, according to the initial central point of the service area, input the number of working days corresponding to each of the business representatives, and generate the second number of working days according to the planning and distribution results of the service area corresponding to each of the business representatives and the input working days. Scheduling module; through the data processing device, search for the optimization result according to the initial central point of the service area and the second scheduling module; through the data processing device, judge whether the optimization result is less than the default threshold value, and if so, output the weekday route network point allocation result; if not, then repeat the steps of finding the optimal result based on the initial central point of the service area and the second scheduling module; and form a networ...

Embodiment 3

[0086] Example 3 - Route Planning

[0087] First execute step S10, set up the terminal network point database by the data processing device, and the terminal network point database includes business development data, including: S101 input customer data by the data processing device; S102 input corresponding customer data by the data processing device terminal outlet data or sales data corresponding to each terminal outlet; S103, through the data processing device, input channel information corresponding to each terminal outlet, defined business visit frequency and business visit duration information, terminal outlet shelf visit duration information or corresponding to each terminal outlet The terminal outlet weight information; and S104 generating the terminal outlet database according to the data and information through the data processing device.

[0088] There are 1345 outlets altogether in the present embodiment.

[0089] Execute step S20, through the data processing de...

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Abstract

The invention provides a business development route planning method. The business development route planning method comprises the following steps executed by a data processing device of establishing aterminal website database, inputting a business representative quantity and a service area quantity, defining a service district initial center point corresponding to each service representative, establishing a first scheduling module corresponding to each business representative according to the initial center point of the service district, and generating a service district planning distributionresult according to the first scheduling module, according to the initial center point of the service district, inputting the number of working days corresponding to each business representative, andgenerating a second scheduling module according to the planning distribution result of the service district corresponding to each business representative and the input number of working days, and generating business development route planning information according to the second scheduling module.

Description

technical field [0001] The invention relates to a business development route planning method, in particular to a planning method for improving or optimizing store or area distribution and business development route. Background technique [0002] At present, in the field of commercial marketing, the allocation of stores or areas and the planning of visiting routes for business representatives are generally planned by the sales representatives themselves or directly allocated by the company. Therefore, when assigning stores or areas and planning visiting routes, divisions often Unreasonable geographical distribution of outlets in the region, for example: the distance between stores in the service area of ​​the same business representative is too large, the service areas of different business representatives overlap in a large area, and the distribution of outlets among different business representatives is unreasonable Etc., which can lead to unfair competition among business ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06Q10/04G06Q10/06
CPCG06Q30/0205G06Q10/04G06Q10/06313
Inventor 韦启昕张建军陈睟智
Owner 上海晶确科技有限公司