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Advertisement pushing method based on big data and cloud computing and artificial intelligence platform

An advertising push and cloud computing technology, applied in advertising, computing, data processing applications, etc., can solve problems such as affecting the success rate of advertising push

Active Publication Date: 2021-02-26
上海东方财富金融数据服务有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the common online advertisement push technology is often blocked by user terminals, which affects the success rate of advertisement push

Method used

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  • Advertisement pushing method based on big data and cloud computing and artificial intelligence platform
  • Advertisement pushing method based on big data and cloud computing and artificial intelligence platform
  • Advertisement pushing method based on big data and cloud computing and artificial intelligence platform

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Embodiment Construction

[0079] The inventor found through research and analysis that the common online advertisement push technology is often blocked by user terminals for two reasons. The first point is that the user matching degree of advertisement push is not high. The second point is that advertising push is more disturbing to users. Based on the above two reasons, users usually choose to turn off all advertising push behaviors or set up blocking mechanisms. This will affect the success rate of advertising push. In order to improve the above problems, the embodiment of the present invention provides an advertisement push method and an artificial intelligence platform based on big data and cloud computing, which can improve the user matching degree of advertisement push, and can ensure that the push advertisement will not affect the target smart device. normal use, so as to reduce the degree of interruption of advertisement push to users. This can ensure the user's acceptance of the pushed adve...

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Abstract

According to the advertisement pushing method based on big data and cloud computing and the artificial intelligence platform provided by the invention, during advertisement pushing, on one hand, userdemand analysis can be carried out on the user portrait label, so that the user demand information is determined, and the user demand information is paired with the data track identification result, the user demand information can be accurately determined in real time, so that the user matching degree of the to-be-pushed advertisement information and the current user can be ensured. On the other hand, by determining the target pushing time period, it can be ensured that normal use of the target intelligent device by the user is not affected during advertisement pushing, and meanwhile, influences on other threads are avoided. Thus, the user matching degree of advertisement pushing can be improved, it can be ensured that normal use of the target intelligent device is not affected when advertisements are pushed, and therefore the disturbance degree of advertisement pushing to users is reduced. In this way, the acceptance degree of the user to the pushed advertisement can be ensured, and then the advertisement pushing success rate is increased.

Description

technical field [0001] This application relates to the technical field of big data and advertisement push, and specifically relates to an advertisement push method based on big data and cloud computing and an artificial intelligence platform. Background technique [0002] With the development of communication technology, electronic products play an important role in people's production and life. Whether it is office or entertainment, people almost rely on electronic products. The traditional advertising operation model has been difficult to adapt to the current "cloud era". Therefore, the traditional advertising push has shifted from recursive and physical advertisements to Internet advertisements. However, common online advertisement push technologies are often blocked by user terminals, which affects the success rate of advertisement push. Contents of the invention [0003] The first aspect of this application discloses a method for pushing advertisements based on big...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0255G06Q30/0277
Inventor 单高峰
Owner 上海东方财富金融数据服务有限公司
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