Advertising push method and artificial intelligence platform based on big data and cloud computing

An advertising push and cloud computing technology, which is applied in computing, advertising, data processing applications, etc., can solve problems affecting the success rate of advertising push, achieve the effect of improving user matching, avoiding interception mechanism, and improving push success rate

Active Publication Date: 2021-08-20
上海东方财富金融数据服务有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the common online advertisement push technology is often blocked by user terminals, which affects the success rate of advertisement push

Method used

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  • Advertising push method and artificial intelligence platform based on big data and cloud computing
  • Advertising push method and artificial intelligence platform based on big data and cloud computing
  • Advertising push method and artificial intelligence platform based on big data and cloud computing

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Embodiment Construction

[0079] Common online advertising push technologies are often blocked by user terminals for two reasons. The first point is that the user matching degree of advertisement push is not high. The second point is that advertising push is more disturbing to users. Based on the above two reasons, users usually choose to turn off all advertising push behaviors or set up blocking mechanisms. This will affect the success rate of advertising push. In order to improve the above problems, the embodiment of the present invention provides an advertisement push method and an artificial intelligence platform based on big data and cloud computing, which can improve the user matching degree of advertisement push, and can ensure that the push advertisement will not affect the target smart device. normal use, so as to reduce the degree of interruption of advertisement push to users. This can ensure the user's acceptance of the pushed advertisements, prevent users from choosing to close all adve...

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Abstract

The advertising push method and artificial intelligence platform based on big data and cloud computing provided by the present invention can, on the one hand, perform user demand analysis on user portrait tags when performing advertisement push, thereby determining user demand information, combining user demand information with data Matching the trajectory recognition results can accurately and real-time determine user demand information, which can ensure the match between the advertisement information to be pushed and the current user. On the other hand, by determining the target push time period, it can be ensured that the normal use of the target smart device by the user will not be affected when the advertisement is pushed, and the impact on other threads can be avoided at the same time. In this way, it can not only improve the user matching degree of advertisement push, but also ensure that the normal use of the target smart device will not be affected when the advertisement is pushed, thereby reducing the degree of disturbance of the advertisement push to the user. In this way, the user's acceptance of the pushed advertisement can be ensured, thereby improving the success rate of pushing the advertisement.

Description

technical field [0001] This application relates to the technical field of big data and advertisement push, and specifically relates to an advertisement push method based on big data and cloud computing and an artificial intelligence platform. Background technique [0002] With the development of communication technology, electronic products play an important role in people's production and life. Whether it is office or entertainment, people almost rely on electronic products. The traditional advertising operation model has been difficult to adapt to the current "cloud era". Therefore, the traditional advertising push has shifted from recursive and physical advertisements to Internet advertisements. However, common online advertisement push technologies are often blocked by user terminals, which affects the success rate of advertisement push. Contents of the invention [0003] The first aspect of this application discloses a method for pushing advertisements based on big...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0255G06Q30/0277
Inventor 单高峰
Owner 上海东方财富金融数据服务有限公司
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