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Bidding method, device and equipment based on effect evaluation and readable storage medium

A technology for bidding and estimating parameters, applied in the field of devices, effect evaluation-based bidding methods, equipment and readable storage media, can solve problems such as waste of advertisers' budgets, difficulty in ensuring that there is no deviation in advertising effects, and achieve accurate user grouping methods, Avoid wasteful effects

Pending Publication Date: 2021-03-05
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

lead to waste of advertisers' budget
And due to the different impacts of public service advertisements and commercial advertisements on user behavior, it is difficult to ensure that the experimental evaluation of the advertising effect is not biased

Method used

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  • Bidding method, device and equipment based on effect evaluation and readable storage medium
  • Bidding method, device and equipment based on effect evaluation and readable storage medium
  • Bidding method, device and equipment based on effect evaluation and readable storage medium

Examples

Experimental program
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Embodiment Construction

[0031] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete and fully convey the concept of example embodiments to those skilled in the art. The drawings are merely schematic illustrations of the invention and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus repeated descriptions thereof will be omitted.

[0032]Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the invention. However, those skilled in the art will appreciate ...

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PUM

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Abstract

The invention discloses a bidding method, device and equipment based on effect evaluation and a readable storage medium. The method comprises the following steps: randomly simulating bidding of an experimental advertisement to randomly divide a first group of users and a second group of users; acquiring behavior data of the first group of users and the second group of users; based on the acquiredbehavior data of the first group of users and the second group of users, determining prior distribution functions of the first group of users and the second group of users about the estimation parameters; comparing prior distribution functions of the first group of users and the second group of users about the estimated parameters to determine an effect interval of the experimental advertisement;determining a first candidate bid according to the effect interval and the delivery cost of the experimental advertisement provided by the advertiser; determining whether there is a first candidate bid which can satisfy a maximum profit conversion target in requests of a preset frequency range; and determining the first candidate bid as the optimal bid when the first candidate bid can meet the maximum profit conversion target in the requests of the frequency threshold.

Description

technical field [0001] The present invention relates to intelligent advertising bidding technology, in particular to a bidding method, device, equipment and readable storage medium based on effect evaluation. Background technique [0002] At present, in the programmatic advertising trading platform, smart bidding and advertising effect evaluation experiments are carried out independently, and there is no solution that integrates smart bidding and advertising effect evaluation experiments to give the best results based on the evaluation of advertising effects. bid. [0003] In the smart bidding solution, the advertising demand-side platform uses algorithms to optimize the number of clicks on ads to conduct smart bidding on behalf of advertisers. Due to the single standard of this evaluation method, it is impossible to comprehensively and accurately evaluate the true effect of the advertisement. [0004] In the experiment of evaluating the effect of the advertisement, it is ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0275
Inventor 郝君徐楠卡洛斯
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD