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Method for detecting user portrait tags at smart television end

A smart TV and label technology, applied in image communication, electrical components, selective content distribution, etc., can solve problems such as difficulty in obtaining, infringing on user privacy data, inaccuracy, etc., and achieve the effect of improving comprehensiveness and shortening time

Active Publication Date: 2021-04-09
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, for film and television content providing platforms or TV operators, due to the differences between smart TVs and smart phones and other devices, what is basically obtained through historical viewing behaviors or traditional user portrait systems is the user’s portrait labels for film and television, and the user’s life consumption Category tags and personal attribute tags are difficult to obtain and inaccurate. Generally, TV manufacturers or content providing platforms want to obtain such undisclosed data, they must exchange data through cross-industry cooperation, not only need to pay a certain amount of additional value for exchange , and may even inadvertently violate user privacy data

Method used

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  • Method for detecting user portrait tags at smart television end
  • Method for detecting user portrait tags at smart television end
  • Method for detecting user portrait tags at smart television end

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] Such as figure 1 As shown, a method for detecting user portrait tags on a smart TV terminal includes:

[0028] (1) Construct the corresponding user life consumption / interest label specification, which mainly includes three layers of attributes, namely thematic label attributes, TV attributes, and family attributes. The labels cover the above-mentioned basic attributes, life consumption and other categories of attributes. The detailed label range is as follows: figure 2 shown;

[0029] (2) Operators create corresponding topics with a tendency to detect and assign corresponding labels to the topics, especially the labels of user life consumption and personal attributes, and form a corresponding topic and label database;

[0030] (3) According to the content column of the smart TV, the corresponding topic is scheduled to be launched, and the corresponding detection topic content matrix is ​​constructed according to the TV screen playback column and time sequence. Assume ...

Embodiment 2

[0043] Such as figure 1 As shown, the specific workflow of the method for calculating the movie tag associated with the user's personalized tag is as follows:

[0044] (1) Construct the corresponding user life consumption / interest label specification, which mainly includes three layers of attributes, namely thematic label attributes, TV attributes and family attributes. For details, see Figure 7 ;

[0045] (2) Operators create corresponding topics according to the subject groups that need to be detected, and some topic contents and topic labels are as follows: Figure 7 As shown, save this topic and the corresponding tags to the topic database. The examples here are named "[Prenatal Education Small Classroom] The Lazy Magic Skills of Babies and Babies", "Selfless Motherly Love", "Father's Love Like a Mountain", "Parents and Parents" What separates the children?" and other 5 topics, and assign corresponding labels, such as image 3 , 5 The middle part shows the age label "...

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Abstract

The invention discloses a method for detecting a user portrait label at a smart television end. The method comprises the following steps: constructing a user living consumption and interest side label specification; making, by the operator, a corresponding special topic with a detection tendency and providing a label corresponding to the special topic to form a corresponding special topic and label database; constructing a detection topic content matrix; recording a historical behavior record of the user for each content on the smart television, and obtaining a user set for watching the special topic according to the detection special topic content matrix; calculating and verifying the user set to obtain a user portrait label. According to the invention, the comprehensiveness of the user portrait label of the smart television end can be effectively improved, and meanwhile, the time of the user portrait label is shortened.

Description

technical field [0001] The invention relates to the technical field of smart TVs, in particular to a method for detecting user portrait tags at a smart TV end. Background technique [0002] With the rapid development of the film and television industry, smart TV has become an important part of every family. However, for film and television content providing platforms or TV operators, due to the differences between smart TVs and smart phones and other devices, what is basically obtained through historical viewing behaviors or traditional user portrait systems is the user’s portrait labels for film and television, and the user’s life consumption Category tags and personal attribute tags are difficult to obtain and inaccurate. Generally, TV manufacturers or content providing platforms want to obtain such undisclosed data, they must exchange data through cross-industry cooperation, not only need to pay a certain amount of additional value for exchange , and may even inadvertent...

Claims

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Application Information

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IPC IPC(8): H04N21/45
CPCH04N21/4532
Inventor 韩宇瑞谢禹
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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