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Keyword determination method and device, computer equipment and medium

A technology for determining methods and devices, which is applied in the Internet field and can solve the problems of reducing the accuracy of delivery and difficult to determine keywords, etc.

Active Publication Date: 2021-11-30
BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the above technology, based on the content and title of the resource, the keywords corresponding to the business of the resource are determined, and it is difficult to determine the keywords with a high degree of business relevance, which in turn reduces the accuracy of delivery.

Method used

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  • Keyword determination method and device, computer equipment and medium
  • Keyword determination method and device, computer equipment and medium
  • Keyword determination method and device, computer equipment and medium

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Embodiment Construction

[0070] In order to enable ordinary persons in the art to better understand the technical solutions of the present disclosure, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below in conjunction with the accompanying drawings.

[0071] It should be noted that the terms "first" and "second" in the specification and claims of the present disclosure and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein can be practiced in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consi...

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Abstract

The invention relates to a keyword determination method and device, computer equipment and a medium, and belongs to the technical field of Internet. In the embodiment of the invention, when the keyword of the target service is determined, not only the content resource under the target service is considered, but also the keyword of the target object associated with the content resource is considered, and the target object is the user meeting the first relevancy condition with the target service, so that the user experience is improved. The keyword of the target service is determined based on the relevancy between the keyword of the target object and the target service, the keyword with the high relevancy with the target service can be determined, the keyword determination accuracy is improved, then the delivery object of the content resource under the target service is determined based on the determined keyword, and the throwing precision is improved.

Description

technical field [0001] The present disclosure relates to the technical field of the Internet, and in particular to a method, device, computer equipment and media for determining keywords. Background technique [0002] With the rapid development of Internet technology and the gradual expansion of the number of network users, all walks of life will adopt the method of putting resources related to their own business (such as advertisements) to promote their own business. [0003] Usually, when the business side releases resources, it will extract the keywords contained in the content of the resource according to the content of the resource, or extract the keywords contained in the title of the resource according to the resource title of the resource. Generate the keyword library of the business side, and then add various keyword tags for the user according to the resource-based interactive behavior of the user. Furthermore, when the business party releases resources again, it ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9532G06F40/194G06F40/258
Inventor 李栋孟高小平郑秋野徐禄军何攀
Owner BEIJING DAJIA INTERNET INFORMATION TECH CO LTD
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