Marketing system and external marketing channel access method thereof
A marketing system and access method technology, applied in marketing, discounts/rewards, data processing applications, etc., can solve problems such as system stability impact, multi-channel docking is not flexible enough, and affects the use of business parties, so as to achieve standardization and settlement Coupling effect
Pending Publication Date: 2022-02-11
上海欣兆阳信息科技有限公司
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Problems solved by technology
[0004] The existing marketing system is not flexible enough for multi-channel docking. On the one hand, it does not provide a unified docking standard and docking method for the docking of new channels; The upgrade and transformation not only increased the cost of docking, but also had a certain impact on the stability of the system, affecting the normal use of the business side
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[0025] The advantages of the present invention will be further elaborated below in conjunction with the accompanying drawings and specific embodiments. Those skilled in the art should understand that the content specifically described below is illustrative rather than restrictive, and should not limit the protection scope of the present invention.
[0026] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.
[0027] The terminology used in the ...
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The invention provides a marketing system and an access method of an external marketing channel of the marketing system. The marketing system comprises a marketing platform, an integration platform and a plurality of external marketing channels, wherein the integration platform comprises a metadata module and a channel definition module. The marketing platform in the marketing system enables the functions corresponding to the custom marketing channels of the plurality of external systems to be seamlessly accessed to the marketing platform through the integration platform. The integrated platform is a unified management platform for managing user-defined marketing channels of an external system to access to the marketing platform, on one hand, the integrated platform obtains a system docking standard and a docking mode described through metadata from the marketing platform, and on the other hand, the integrated platform receives registration of specific implementation of access points from all the user-defined marketing channels. Through the service provided by the integrated platform, all access points are butted in a standard mode, and the access of a new channel does not need to change the implementation of an original marketing platform, so that the standardization and decoupling of the access of the external marketing channel of the marketing platform are realized.
Description
technical field [0001] The invention relates to the field of one-stop marketing cloud, in particular to a marketing system and an access scheme of a custom marketing channel of an external system. Background technique [0002] Digital marketing refers to providing users with targeted and personalized marketing methods based on the acquired digital assets of end users, including user portraits and user behavior trajectories. [0003] The one-stop marketing platform refers to the collection and arrangement of digital assets of end users in one system, and interacts and reaches users through all user contact channels of the brand side, and controls the entire user contact link for monitoring and analysis and feedback. The one-stop marketing platform provides the possibility for personalized digital marketing and automated marketing, but due to the large number of docking channels, it also puts forward higher requirements for the flexibility of the system. In addition to the m...
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IPC IPC(8): G06Q30/02G06Q10/06
CPCG06Q30/0207G06Q10/06
Inventor 史辉辉
Owner 上海欣兆阳信息科技有限公司