Product recommendation method and device, electronic equipment and medium

A recommendation method and product technology, applied in character and pattern recognition, instruments, sales/lease transactions, etc., can solve problems such as relying on manual configuration operations and being unable to make quick and effective responses
CN114119136APending Publication Date: 2022-03-01INDUSTRIAL AND COMMERCIAL BANK OF CHINA
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Patent Information

Authority / Receiving Office
CN · China
Current Assignee / Owner
INDUSTRIAL AND COMMERCIAL BANK OF CHINA
Publication Date
2022-03-01

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Abstract

The invention provides a product recommendation method and device, electronic equipment and a medium. The method and device provided by the invention can be used in the financial field or the technical fields of big data and artificial intelligence. The method and device provided by the invention can be used for product recommendation and marketing in the financial field. The method comprises the steps that first propaganda content is acquired, and the first propaganda content comprises online marketing promotion propaganda content of institutions of the same industry and comprises at least one of articles, pictures and videos; collecting element data based on the first propaganda content; processing the element data; based on a processing result, screening out second propaganda content with market reaction popularity greater than a specified market reaction popularity threshold value from the first propaganda content; comment content for the second propaganda content is extracted; performing sentiment analysis on the comment content; based on the analysis result, screening out third propaganda content of which the market evaluation index value is greater than a specified market evaluation index threshold value; and matching a recommended product based on the third propaganda content.
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Description

technical field

[0001] The present disclosure relates to the technical fields of big data and artificial intelligence, and more specifically, to a product recommendation method, device, electronic device and medium. Background technique

[0002] In the product recommendation of financial institutions, the existing product recommendation strategies are usually formulated and released by institutional marketing personnel. For financial products, the product content and display order need to be manually configured and placed.

[0003] In the process of realizing the disclosed concept, the inventors found that at least the following problems exist in the prior art:

[0004] Existing product recommendation systems rely too much on manual configuration operations, and are often unable to respond quickly and effectively to market dynamics and changes in product marketing in the same industry. Contents of the invention

[0005] In view of this, the embodiments of the present dis...

Claims

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