The invention provides an intelligent marketing decision
analysis method and
system for a real-time competitive product strategy, and the method comprises the steps: collecting the marketing content of a competitive product published on a
social media platform, extracting an account number, an arriving person portrait feature, a content structure
label, a platform identifier and publishing time, and constructing a standardized strategy behavior vector; performing
time sequence alignment on the strategy behavior vectors and our marketing indexes, and identifying competing product strategy behavior subsets which have significant influence on the our indexes; based on the subset, generating a structured
response strategy containing a recommended person type, a content structure
label, a delivery platform and a time period; and performing multi-dimensional matching on the marketing resource
library and the content
template library, and outputting an
executable marketing
resource combination and scheduling instruction. According to the method, a
closed loop from competitive product behavior
perception and causal influence identification to
response strategy automatic generation and landing execution is realized, and the real-time performance, the accuracy and the
automation level of marketing response are improved.