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User marketing intelligent promotion system based on big data analysis

A big data and user technology, applied in marketing and other directions, can solve problems such as low purchase intention of users and inability to push intelligently

Pending Publication Date: 2022-04-12
深圳市博源电子商务有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The existing intelligent sales promotion system for user marketing pushes more products of the same kind during intelligent sales, but cannot intelligently push them according to customers' shopping tendencies and consumption habits, and users are less willing to buy. Therefore, we propose a large-scale User marketing intelligent promotion system based on data analysis

Method used

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  • User marketing intelligent promotion system based on big data analysis
  • User marketing intelligent promotion system based on big data analysis
  • User marketing intelligent promotion system based on big data analysis

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Embodiment Construction

[0028] see Figure 1 to Figure 5 , the present invention provides a technical solution: a user marketing intelligent promotion system based on big data analysis, comprising an online shopping platform 1, a platform promotion module 8 and a marketing feedback module 9, the input end of the online shopping platform 1 is connected with a user login module 2 , and the output of the user login module 2 and the online shopping platform 1 is connected to the information collection module 3, the output of the information collection module 3 is connected to the information processing module 4, and the output of the information processing module 4 is connected to the data analysis module 5, The output end of the data analysis module 5 is connected with a data screening module 6, and the output end of the data screening module 6 is connected with a user classification module 7, and the user classification module 7 includes a shopping tendency analysis module 701, an attribute label establ...

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Abstract

The invention discloses a user marketing intelligent promotion system based on big data analysis, and relates to the technical field of marketing, and the system comprises an online shopping platform, a platform promotion module and a marketing feedback module, and the input end of the online shopping platform is connected with a user login module. And the output ends of the user login module and the online shopping platform are connected with an information acquisition module. According to the user marketing intelligent promotion system based on big data analysis, intelligent commodity pushing and promotion can be carried out on the basis of user shopping big data analysis, and the platform promotion module is provided with three modes of a similar product promotion module, a matched product promotion module and a substitute product promotion module. According to the technical scheme, each online shopping person can be brought into the target group, different pushing methods can be provided for different types of users according to consumption habits of different users, single similar product pushing is avoided, and then the pushing and marketing modes of marketing are more diversified.

Description

technical field [0001] The invention relates to the technical field of marketing, in particular to a user marketing intelligent promotion system based on big data analysis. Background technique [0002] Marketing, also known as marketing, marketing or marketing, mainly refers to the process of marketers carrying out business activities and sales behaviors for the market. It is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, communicating, disseminating and exchanging products. Big data analysis refers to the analysis of huge data. Big data can be summarized as 5 Vs, large data volume (Volume), fast speed (Velocity), multiple types (Variety), value, and authenticity (Veracity). Big data can be applied to marketing intelligent sales systems. [0003] The existing intelligent sales promotion system for user marketing pushes more similar products during intelligent sales, but cannot ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 钟惠林
Owner 深圳市博源电子商务有限公司
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