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Information pushing method, server and system

An information push and server-side technology, applied in the computer field, can solve problems such as violation of user privacy, leakage of user privacy, and reduction in the accuracy of information push, so as to prevent user privacy leakage, protect user privacy information, and improve technical effects.

Pending Publication Date: 2022-04-19
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Since the unique identifier is bound to a specific user, the existing information push method will have the risk of infringing on user privacy, and it is very easy to cause user privacy leakage
[0003] In addition, in order to protect privacy, the user may actively disable the unique device identifier when the terminal device provides a choice, or the operating system of the terminal device will directly disable the unique device identifier to prevent tracking of user behavior and protect user privacy. , which makes it impossible to track the behavior of the user bound to the unique identifier, thus making it impossible to push targeted information and reduce the accuracy of information push

Method used

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  • Information pushing method, server and system
  • Information pushing method, server and system
  • Information pushing method, server and system

Examples

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Embodiment Construction

[0067] Exemplary embodiments of the present invention are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present invention to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

[0068] Unique identification: refers to the unique ID information of the terminal device used for user tracking, or the cookie information of the browser. It is a cookie on the PC browser, IMEI, IDFA, etc. on the iOS system, and IMEI, AAID, OAID, CAID, etc. on the Andriod system.

[0069] figure 1 is a schematic diagram of the main flow of the method for pushing informat...

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PUM

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Abstract

The invention discloses an information pushing method, a server and a system, and relates to the technical field of computers. The specific embodiment of the method comprises the following steps: determining a to-be-pushed target terminal; running a pre-trained interest learning model in the target terminal to enable the target terminal to determine target interest data according to local first user behavior data and the interest learning model; in response to the received target interest data, determining target information corresponding to the target interest data; and pushing the target information to the target terminal. According to the embodiment, while privacy information of the user is protected and privacy leakage of the user is prevented, the interest of the user is obtained according to data analysis of various applications of the terminal equipment, so that information pushing is performed in a targeted manner, and the use experience of the user is improved.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an information push method, server and system. Background technique [0002] Nowadays, personal privacy issues are getting more and more attention. In the existing process of pushing information to terminal devices, the unique identifier (such as IMEI or IDFA, etc.) bound to the terminal device is usually used to track the corresponding user behavior of the device. , to push targeted information based on user behavior data. Since the unique identifier is bound to a specific user, the existing information push method will cause the risk of violating the user's privacy, which will easily cause the user's privacy to be leaked. [0003] In addition, in order to protect privacy, the user may actively disable the unique device identifier when the terminal device provides a choice, or the operating system of the terminal device will directly disable the unique device identifi...

Claims

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Application Information

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IPC IPC(8): G06F16/9535G06F21/62G06N20/00
CPCG06F16/9535G06F21/6245G06N20/00
Inventor 李乐贾牧包勇军孙小朋林喜良
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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