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Information pushing method and device, storage medium and electronic equipment

An information push and device technology, applied in the computer field, can solve problems such as the inability to determine the correct location of the beacon device and the inability to recommend user information

Pending Publication Date: 2022-05-06
BEIJING SANKUAI ONLINE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, in the prior art, the identifier broadcast by the beacon device is variable after being encrypted. If the decryption method cannot be obtained, the correct location of the owner of the beacon device will not be able to be determined, resulting in the inability to provide effective information to the user. recommend

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  • Information pushing method and device, storage medium and electronic equipment
  • Information pushing method and device, storage medium and electronic equipment
  • Information pushing method and device, storage medium and electronic equipment

Examples

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Embodiment Construction

[0046] In the prior art, in the scenario of pushing information for the user terminal, the beacon devices belonging to the designated shopping platform can be installed in each merchant store that has settled in the designated shopping platform, or the location information of beacon devices installed in other merchant stores can be obtained through authorization. In this way, when the user terminal is in the signal coverage area of beacon devices, the location information of beacon devices can be determined by analyzing the logo broadcast by beacon devices, and the information related to merchants can be pushed to users according to the merchants related to the location information. Among them, other merchant stores refer to merchants that have not settled in the designated shopping platform.

[0047] However, in the prior art, whether the beacon devices are installed in various merchant stores or the location information of beacon devices installed in other merchant stores is obt...

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PUM

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Abstract

The invention discloses an information pushing method and device, a storage medium and electronic device.According to the embodiment of the invention, target feature information collected when a user side scans an identifier of beacon equipment is obtained, and then according to positioning feature information corresponding to each pre-divided area and the target feature information, the target feature information corresponding to each pre-divided area is obtained; and determining a region matched with the target feature information from the plurality of regions as a target region, and finally pushing recommendation information associated with the target region to the user side. In the method, the position information of the beacon device does not need to be determined according to the identifier of the beacon device scanned by the user side, but the target area, namely the position information, of the beacon device is determined according to the WiFi information and / or latitude and longitude information in the acquired positioning feature information, so that the positioning accuracy of the beacon device is improved. The problem that information cannot be effectively pushed to the user due to the fact that the correct position of the beacon device cannot be determined can be avoided.

Description

Technical field [0001] The specification relates to the technical field of computers, in particular to an information pushing method, device, storage medium and electronic equipment. technical background [0002] In the information push scenario, the information related to the merchant can be pushed to the user according to the identification of the Bluetooth beacon device installed in each merchant store. The merchant-related information may include merchant page information, merchant coupons, etc. [0003] In the prior art, a merchant can broadcast its own identification to the user terminal in the beacon signal coverage area through the Bluetooth beacon beacon device installed in the merchant's store. The us analyzes that receive identifier and pushes the information related to the merchant to the us according to the analysis result. Among them, the identification of the beacon device can resolve the location information of the beacon device, and the location information of th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04W4/02H04W4/029H04W4/80G06K9/62H04L67/52H04L67/55
CPCH04W4/025H04W4/029H04W4/80G06F18/23
Inventor 蔡越孙翔段航
Owner BEIJING SANKUAI ONLINE TECH CO LTD