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Intelligent marketing promotion method and system based on big data analysis

A marketing promotion and big data technology, applied in data processing applications, marketing, instruments, etc., can solve problems such as poor user experience of viewing marketing information and promotion effectiveness, unbearable long-term marketing videos, inability to watch effectively, etc. The effect of improving the recommendation hit rate

Inactive Publication Date: 2022-05-24
南京联动视界电子科技有限公司
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  • Abstract
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

On the one hand, users cannot tolerate long marketing videos, and on the other hand, they cannot watch effectively
It makes the user's viewing experience of marketing information and promotion effectiveness relatively poor

Method used

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  • Intelligent marketing promotion method and system based on big data analysis
  • Intelligent marketing promotion method and system based on big data analysis
  • Intelligent marketing promotion method and system based on big data analysis

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Experimental program
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Embodiment Construction

[0042] In order to further illustrate the technical means and effects adopted by the present invention to achieve the predetermined purpose of the invention, the following describes the solution according to the present invention, its specific implementation, structure, features and effects in detail with reference to the accompanying drawings and preferred embodiments. as follows. In the following description, different "one embodiment" or "another embodiment" do not necessarily refer to the same embodiment. Furthermore, the particular features, structures, or characteristics in one or more embodiments may be combined in any suitable form.

[0043] Unless otherwise defined, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.

[0044] A specific scheme of a smart marketing and promotion method based on big data analysis provided by the present invention will be describ...

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Abstract

The invention relates to an intelligent marketing promotion method and system based on big data analysis. Obtaining watching data of various product advertisements watched by all users based on the big data information; according to the watching data of each user, calculating the coincidence degree of the watching segments of any two users, and grouping all the users to obtain different user groups; performing character scene detection, character recognition and scene posture feature extraction of the corresponding character on each frame of picture in the watching segments of the users in each group to obtain a video feature set of the characters watched by the users and the corresponding scene posture features, and obtaining interest tags of all the users in the group; obtaining interested content distribution and interested content which can be provided by the video, calculating the cosine similarity of the interested content distribution and the interested content, and taking the cosine similarity as the matching degree of all users in each group; according to the matching degree, advertisement pushing is carried out on each group of users; according to the scheme, the preference and character information of the user are considered, and the recommendation hit rate of the product advertisement is increased.

Description

technical field [0001] The invention relates to the field of artificial intelligence, in particular to an intelligent marketing promotion method and system based on big data analysis. Background technique [0002] At present, the marketing promotion method is a marketing information delivery method in a broad sense, mainly referring to the advertisement delivery with video as the medium. [0003] The traditional method of delivering marketing information is to directly select the appropriate delivery information from the marketing information database combined with user characteristics, without considering the user's individual preferences. On the one hand, users can't stand the long marketing video, and on the other hand, they can't watch it effectively. This makes the user's viewing experience of marketing information and promotion effectiveness relatively poor. [0004] Therefore, there is an urgent need for a marketing and promotion method that enables users to have a ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K9/00G06K9/62
CPCG06Q30/0251G06F18/23213G06F18/24
Inventor 余丽花于嘉骅
Owner 南京联动视界电子科技有限公司
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