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Method and device for detecting data concerning the viewing of video information and the relaying of this information to a central processing installation

A technology for viewing data and video information, used in broadcast devices, broadcast information monitoring, automatically receiving required information according to schedules, etc.

Inactive Publication Date: 2004-04-14
SWISSCOM
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The system described in WO90 / 02453 is limited to measuring the audience within a predetermined visual range, and can only detect whether the audience is watching the screen; information about is not possible

Method used

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  • Method and device for detecting data concerning the viewing of video information and the relaying of this information to a central processing installation
  • Method and device for detecting data concerning the viewing of video information and the relaying of this information to a central processing installation

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Embodiment Construction

[0016] The block diagram schematically shows a central office connected via a telecommunication network to a device notably a communication terminal comprising a video display device which projects video data onto the retina of the eye , and the video display device further includes an eye position determining module for determining the current eye position of the user.

[0017] In FIG. 1, reference numeral 4 relates to a device especially a communication terminal, such as a fixedly installed communication terminal 4 such as a telephone or a personal computer with communication capabilities, which can be connected via a network such as the public switched telephone network, ISDN (Integrated Services digital network), a network based on IP (Internet Protocol), WAN (wide area network) or LAN (local area network) and other fixed networks 3 exchange data with the central office 2, or, the described device can also be a mobile communication terminal 4, that is Mobile devices 4, suc...

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PUM

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Abstract

The ivnention relates to a method, device and a system for detecting and processing viewing data which concerns the visual behavious of users, when viewing video information. Said device and system determine information concerning the lines of vision of a user in relation to the viewed video information by the direct projection of video information onto the user's retina and by the determination of the current positions of the user's eye. These positions are transmitted via a telecommunication network to a central unit for further processing. Said further processing involves comparing the current eye positions with predetermined values and as result of this comparison, triggering predetermined events and / or storing the aforementioned viewing data in the central unit, for example, for subsequent statistical evaluation.

Description

technical field [0001] The invention relates to a method and device for measuring and processing viewing data. In particular, the invention relates to a method and device for measuring and processing viewing data related to the user's visual behavior when viewing video information. Background technique [0002] Today, the visual behavior of TV viewers is statistically determined and analyzed, especially for marketing purposes, in order to find out which programs or which TV transmitters are viewed with what frequency and by whom on the one hand and to obtain information on the Qualitative assessments of the programs watched by measured television viewers. For example, in patent application WO 94 / 15417 A, a mobile data measuring device is described which monitors and measures the use of television equipment by users for market research purposes. However, traditional data measurement equipment and methods are not suitable for measuring the user's visual behavior on the scree...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N17/00G09G5/00H04H1/00H04H40/09H04H60/23H04H60/33H04H60/40H04H60/48H04H60/91H04N7/14H04N7/18H04N21/422H04N21/442
CPCH04N21/44222H04H60/48H04H60/23H04H60/33H04N21/42201H04H60/91H04H60/40
Inventor R·里特E·劳珀
Owner SWISSCOM